Last day of UPW, & even tho it won’t end HERE, I don’t want this event to end!! Thank you Tony, Joseph & Scott, for all you’ve shown me. #upw #upw25 #BeLikeJeff #TonyRobbins @TonyRobbins

The ENERGY at #TonyRobbinsUPW 🔥🙌

Unleash the Power Within is LIVE from the Honda Center! 🔥 Let’s step into these next four days and nights with everything we’ve got. 💪🔥🤟 #TonyRobbinsUPW

We’re bringing Unleash The Power Within Anaheim to you LIVE — straight from The Pond — streaming for the FIRST TIME EVER on the Tony Robbins Network! 🔥 The livestream begins at 3PM PT / 6PM ET this Thursday, October 9, and features the beginning of Unleash The Power Within — the high-energy opening that kicks off everything to come. This is live only — no replay, no second chances. 👉 Watch it free on the Tony Robbins Network: tonyrobbins.com/network Available on Pluto TV, Roku, and Amazon Prime Video. Whether you’ll be with us in Anaheim, tuning in from home, or watching through the TRN livestream, I can’t wait to share this experience with you. 🔥

🚀 We're LIVE! The Tony Robbins Network is now streaming FREE 24/7 on @PlutoTV, @TheRokuChannel, and @PrimeVideo. Dive into powerful breakthroughs, classic Tony moments, deep conversations with world-class leaders, exclusive series, and so much more. Ready to transform? Stream now - trnetwork.com/

If this thread made you pause or reflect, I invite you to subscribe to my newsletter, The Edge. In the next edition of The Edge, we’ll go deeper into these principles to fast-track your breakthroughs. Subscribe here: tonyr.co/3FfVyKE

The path to mastery isn’t complicated—it’s consistent. Model what works, dive in fully, and repeat until you embody it. That’s how transformation lasts. Let’s walk this path together.

Whatever you practice and repeat—whether it’s gratitude, leadership, or learning a new skill—you become. The same is true with athletes: every free throw and every swing of a bat builds skill.

3. Repetition Repetition is the mother of skill. We don’t get great at anything by doing it once. We master it by conditioning it until it becomes part of us. I’ve delivered over 50,000 hours on stage, and every single repetition made me sharper, clearer, and more effective.

Suddenly, you’re surrounded. You have to listen, respond, and adapt. You don’t just learn faster—you embody it. That’s the power of immersion: it rewires you at a level no book or lecture can match.

2. Immersion There’s a difference between dabbling and diving in. Think about learning a language. You could sit in a classroom for years and struggle to string together a sentence. Or you could move to a country where no one speaks your language.

My life changed when I began studying people like Jim Rohn, who became my first mentor. I modeled not only what successful people did but also how they thought. When you align your strategy with their psychology, you can compress decades into days.

1. Modeling Success leaves clues.If someone has achieved an extraordinary result, they’re not lucky. They're doing something different than everyone else.

When people ask me, “Tony, how does someone with a high school education and no money achieve the results you have?” The answer always comes back to three principles I’ve lived by: 🧵👇

Get your copy here: harpercollinsleadership.com/…

Huge congratulations to my dear friend @RFS_Vista on the release of his new book, Lead Boldly: Seven Principles from Dr. Martin Luther King, Jr. Robert is truly one of the most brilliant, driven, and purpose-filled leaders I know. From humble beginnings to building Vista Equity Partners into a $100B+ powerhouse, Robert has never stopped lifting others as he rises. In Lead Boldly, Robert explores a vision of servant leadership rooted not only in returns, but in responsibility. A force that seeks to shape a better world. The lessons in this book are essential for any leader serious about fulfilling Dr. King’s dream of true economic opportunity and equality. Robert was actually there at the 1963 March on Washington — brought by his mother as an infant — where Dr. King delivered his iconic “I Have a Dream” speech. 🔥 That moment lit a fire in him that still burns bright today. I had the honor of sitting down with Robert for the very first episode of my new podcast 🎙️The Holy Grail of Investing. Watch the conversation while you wait for your copy! Congratulations again, my friend! This book is a powerful contribution and a must-read for anyone ready to lead with courage, clarity, and impact.

We each have the capacity to stand against the confusion and darkness that attempts to destroy the fabric of what we share. 🙏

You cannot be grateful and suffer simultaneously. Trade your expectations for appreciation and you have a whole new life. ❤️

💥 Unleash the Power Within 🏟️ Lanxess Arena | Cologne, Germany 👥 13,000 people + virtual 🌍 54 countries 🎧 7 languages

Over the next four days together, we’ll push ourselves to grow, to step up, to demand more from life, and to create an extraordinary future — become CREATORS of the good life. 🌟 The momentum and energy is here. The breakthroughs have begun. And this is only the beginning.