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@GuptaRK22 on focus:
It's not focus or prioritization until it's painful.
To keep the main thing the main thing, people need to believe it.
But then they say, what's the main thing? Well, there's five of it.
No, you have already violated it.
So for me, the lesson is learned through pain.
It's learned through working at Instacart and us having five goals that we want to work on, and everyone is so happy because we have five goals, and one of the goals appeals to every single person in the organization.
But then three months later, is a terrible day because you made no progress, or even worse, really good progress on two of them that don't matter and no progress on the one that does.
So the lesson for me is simply this, when you don't do that, you don't get done the most important thing.
As a result, what ends up happening is you value activity over progress on the key thing.
And I realize now that it's just simply the pain of actually going through it first and having the hard conversation with someone of, “I understand that that is important for you. It is not the most important thing that we need to do for the business, and we will get to that, but we will get to that after we finish this thing that has to be done.”
Keeping the main thing the main thing is the source of what is good in my life, professionally and personally.
Jony Ive on what Steve Jobs taught him about focus:
“This sounds really simplistic but it still shocks me how few people actually practice this.
It’s a struggle to practice this.
Steve was the most remarkably focused person I ever met in my life.
Focus is not something you aspire to.
You don’t decide on Monday “I’m going to be focused.”
It’s an every minute “Why are we talking about that?”
*This* is what we are working on.
You can achieve so much when you truly focus.
One of the things Steve would say because he was worried I wasn’t focused — he would say how many things have you said no to?
I would tell him I said no to this. And I said no to that.
But he knew I wasn’t interested in doing those things.
There was no *sacrifice* in saying no.
What focus means is saying no to something that with every bone in your body you think is a phenomenal idea, you wake up thinking about it, but you say no to it because you are focusing on something else.
You can achieve so much when you truly focus.”