This is good.

We just raised $60 million for Blueprint. To bring my longevity protocol to you. Our society has made us unwell…metabolically, mentally, spiritually. We’re addicted. Social media, porn, nicotine, junk food, fast food, smartphones, streaming, energy drinks, and gambling. Each perfectly engineered to keep us in their grip. Years ago, I was owned by these systems. They wrecked me, and my health. I wish there had been someone in my life helping me break free. Blueprint will be that system. Collectively, we will claw our power back. Blueprint will take better care of people than they can themselves. Better than the healthcare system does. Better than our societal norms allow. We will be your home for health. Blueprint will help you feel clear-headed and vibrant. You will become more jacked and beautiful with our presence in your life. There’s nothing better than feeling your best. Some of the world’s most powerful people are backing Blueprint. Talent are pivoting their careers to join our team. They rightly see that Blueprint is in the right place, at the right time, for the global emergence of the new macro trend of health, anti-aging and Don’t Die. In this post I’ll cover: + Who’s investing + What Blueprint will be + Who’s joining + Open positions + How to get early access The next era of human is here. [WHO’S INVESTING] This remarkable group of people are Blueprint investors. They are backing the next great frontier: human longevity. + Akshay Bd + Alex Hormozi + Amanda Cassatt + Andrej Karpathy + Ari Emanuel + Balaji Srinivasan + Bill Lee + Brad Keywell + Brian & Veronica Grazer + Bryan Meehan + Cameron Winklevoss + Carter Reum + Chris Hollod + Dan Manges + Dave Morin + Don Wilson + Drew Houston + Emmett Shear + Eric Demuth + Fareed Adib + Generational Family Office + Jason Fried + Jay Shetty + Joe Gebbia + Joe Lonsdale + John Carmack + Joshua Kushner + Kamal Ravikant + Karim Beguir + Kevin Hartz + Kim Kardashian + Kyle Widrick + Logan Paul + Michael Cao + Michael Kives + Naval Ravikant + NIV + Olaf Carlson-Wee + Paris Hilton + Pippa Lamb + Saquon Barkley + Ken Katz + Seth Bannon + Shayne Coplan + Steve Aoki + Steven Bartlett + Suna Said + Tyler Winklevoss + Winnie Liu + Wojciech Zaremba [TEAM] Defeating death would be humanity’s greatest accomplishment. Big things are happening right now in our small corner of the galaxy. We see the consequence of this moment and are working to positively influence the future of intelligent existence. We believe that product is philosophy and companies can influence the world. Join if you love to work insanely hard and also get eight hours of sleep. Joining our team as CEO is Gyre Renwick. He was previously President of Modern Health and before that an executive at Google Health and Lyft Healthcare. Gyre builds complex health systems into growth engines. In this next chapter, I am doubling down on Blueprint and Don’t Die. I’m all in. Gyre will run the business and I will focus on vision, strategy, and birthing Don’t Die into the world. Blueprint is the practical manifestation of Don’t Die. They are the same thing. I will continue to juggle many full-time jobs: rejuvenation athlete, Blueprint vision, leading the Don’t Die moral philosophy and ideology, building a global community, and content creation. Ultimately, both Blueprint & Don’t Die ladder up to the same thing, answering the question: ‘what does humanity do as we give birth to super intelligence?’. Kate Tolo (co-founder), Gyre, and I will be in lockstep building this mission together. Roles we are filling now: + Chief Technology Officer + Chief Product Officer + Chief Medical Officer + Chief Marketing Officer + Engineers of all types + See all open roles Refer your most talented friends. If you don’t see a job fit, still email us. [BLUEPRINT VISION] We’re making my protocol accessible to everyone. To replicate everything including the measurements, protocols, therapies - and make it easy and accessible for others to do in a community. For your family and friends to do this too. Many think that the world’s most powerful people have their health figured out. The truth is, most everyone is floundering. Luxury concierge services often do little for wealthy people as the biggest gains are not in expensive therapies but daily habits. We will help you build life foundations, starting with the basics and graduating to advanced therapies. Our goal is to be more effective in helping you achieve your health goals than any health system or concierge in the world. Blueprint will build around: + your preferences + your budget + your preexisting conditions + your prior results + your prescriptions + your level of effort It’s health within context. I built Blueprint to solve my own problem. My body and mind were broken, and I didn’t know who to trust to help me fix it. Everyone disagreed with everyone else. I found sanity in gathering a team of doctors and building a protocol based upon robust measurement and scientific evidence. It’s a methodical process that produces better outcomes and results in fewer mistakes and wasted time. After my team and I built a protocol for me, my friends and family asked if they could get access too.  Then their friends and family asked and I said yes again. The circle kept on expanding until we stumbled into Blueprint becoming a company. We will tell you to do less. Most good health can be achieved with very little effort. It’s the systems, infrastructure, knowledge, and piecing through the noise that is hard. Blueprint is Bryan Johnson’s protocol, for everyone. What this will practically mean: + Blood draws + Food delivery + GLP-1s + Rx prescriptions + Free protocols + Toxin testing + At-home tests + Skin care & hair care + Nutrition & supplementation + Advanced therapies And your AI health companion will make it simple. I like to call this my Autonomous Self. In the same way you put in an address and digital navigation tells you the best way to get there, Blueprint is navigation to vibrance. Our goal is to remove the thinking and hassle for you so that you can focus on building durable life habits and achieve the best health of your life. I love thinking about what the future will say about us. When I think from the perspective of those who exist in the year 2500, I think they’ll observe that the 2020s and 2030s was the time when humans figured out that they were the first generation who wouldn’t die. Early access below. What an amazing opportunity. Let’s do this together. Bryan

Not a lot of people understand this... but you actually don’t have to have an opinion about everything. You don’t have to decide if something is good or bad. Marcus Aurelius says limiting the amount of opinions we have is one of the most powerful things we can do in life.

Trader Joe's business strategy, laid out publicly on their website:

"We've long been giving folks at 37signals a 6-week sabbatical every 3 years. They're magical for retention because a break like that allows a reset like a 2-week vacation never could. And when someone yearns for that, the typical option is just to quit." world.hey.com/dhh/sabbatical…

The great relief of wealth is the freedom from having to dream of monetizing every successful idea or creation. Omarchy, Rails, Kamal, Hotwire, and all the rest of it doesn't have to return anything on the investment beyond the joy of building something awesome and sharing it.

I swear we didn't plan this, but just today, we finally NUKED our entire AWS account at the 37signals company meetup! This followed moving out compute+dbs in 2023, then S3 this summer, and now finally the entire account is GONE 🎉

It took me a while to fully realize the value of something my company achieved years ago, and continues to savor today. It’s one of our greatest quiet advantages, full stop. It’s not something you hear much about in business circles. In fact, I can’t remember the last time I heard anyone spend much time on the topic, or even bring it up in conversation, on a conference stage, or behind a podcast mic. There is, however, lots of discussion about achievement in business. A company can achieve product market fit, operational efficiency, influence, revenue goals, or, ultimately — and hopefully — profitability. But I’m not taking about those things. Those are the obvious things, the common talking points. And to those you can add the vanity metrics of achievement — social media followers, traffic, views, impressions, open rates, press mentions, gross this or gross that. All those are what they are, but they aren’t where it’s at. What I’m talking about is optionality. Achieving optionality is where it’s at. Optionality is a hearty mix of profit margin, small size, independence, attitude, and freedom. You’ve got to have all of it to have optionality. If a board is calling the shots, you don’t have much optionality. If your margins are thin, or non-existent, you don’t have much optionality. If the public owns a piece, you don’t have much optionality. If you’re too big to change direction quickly, you don’t have much optionality. And if you’re afraid to speak your mind and stake your point of view, you don’t have much optionality. Optionality lets you do things no one would give you permission to do. It lets you write excellent software and give it away for free if you choose. It lets you do things that don’t make sense in the current climate, but will long-term. It lets you be early while eventually catches up. Optionality is ecstasy. It’s making it up as you go, without making excuses. It’s openly changing your mind without having to save face. Optionality is equanimity, the corporate equivalent of enlightenment. So, entrepreneurs, ditch the bullshit. Abandon growth-at-all-costs. Reject conventional metrics. Scorn hollow acceptance. Instead, hunt for optionality. It's freedom. It's power. It's everything you crave, wrapped in a single, potent package. Chase it relentlessly. And when you get it, don’t let go.

Alan Watts... man.

My take on "why do people like 37signals" Written as someone who's been following since I first read the Bootstrapped, Profitable and Proud series as a teen. @jasonfried x @dhh world.hey.com/joan.westenber…