"Can you just make a quick change?"
We hear this from clients daily at Clio.
Here's how we turned it into recurring revenue:
First: We set expectations upfront.
Our contract clearly states: "All post-launch changes are billed at a 30-minute minimum."
Then: We offer maintenance retainers.
The 30-minute minimum in your contract makes the retainer feel like the smart choice.
Result: 60% of our clients are now on retainers. Predictable revenue, no scope creep.
RT @natmiletic Your WordPress website doesn't need 5 "speed optimization" plugins. Running multiple caching/minification/optimization plugins together is asking for trouble. Pick one. Configure it properly. Move on.
Take 5 seconds to update your functions.php file and improve your WordPress performance.
Add this one line of code to the end and save:
add_filter('emoji_svg_url', '__return_false');
Removes emoji scripts that load on EVERY page (even when you don't use emojis).
"Does Gutenberg vs page builders affect SEO?"
Short answer: YES
Long answer: Google doesn't care what you build with. Google DOES care about:
1. Load speed ⚡
2. Clean code
3. Core Web Vitals
Page builders CAN work for SEO - but only if you optimize properly.
It's possible to build fast websites with Elementor. Most people just don't.
Your WordPress website doesn't need 5 "speed optimization" plugins.
Running multiple caching/minification/optimization plugins together is asking for trouble.
Pick one. Configure it properly. Move on.
Your site speed will actually improve! ⚡️
For example:
Instead of mixing everything in /blog/, create /case-studies/ and /testimonials/ as separate CPTs.
Cleaner URLs, better user experience, and Google can actually understand your content hierarchy.
Custom Post Types in WordPress are such an under-utilized feature!
They create better content organization and search engines love clear site architecture.
It also helps clients manage their content easier.
Don't get me wrong, the more AI slop on the internet, the closer we get to the "dead internet" theory, but I don't think that AI articles have proliferated this much of the content on the internet.
It's a sensational piece written to with AI drive clicks!
More info: graphite.io/five-percent/mor…x.com/AskPerplexity/status/1…
Here is why:
1. It's a random slice of 65K articles from Common Crawl (a website that "maintains one of the largest publicly available web archives")
2. The articles are assessed for being AI generated "if the algorithm predicts that more than 50% of the content is AI-generated" - we all know that AI assessment algos are notoriously bad
3. The perfect correlation with ChatGPT's launch is suspiciously clean. Real-world data is messier than this