This is great advice. We aim for this in a specific way: Being as straightforward as possible. I think that's one of the highest forms of beauty. Products should just make sense. Policies should just make sense. Pricing should just make sense. Reasons should just make sense. Questions should have direct answers. You shouldn't need a magnifying glass, or a telescope, to see what needs to be see. Everything with the naked eye. No fine print, very few exceptions, as few branches as possible. Everything as much the same from any angle.