We continue to be surprised by how many founders can not provide a concise / clear answer to what the business will be in 5-7-10 years.
VISION is so KEY 🔑
Here is why 👇🧵
1. Startups are MARATHONS and VISION 🏔 is YOUR TRUE NORTH 🧭
If you don’t know where you are going how will you get there?!
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2. At pre-seed and seed stage, metrics are sparse.
Investors are evaluating YOU!
When you can’t explain the VISION investors think 🤔 you aren’t thoughtful.
And if you aren’t thoughtful - WHY take a chance on you? Why invest 💰in YOU ?
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4. Beyond yourself and investors - VISION helps also INSPIRE
- COFOUNDERS
- EMPLOYEES
- CUSTOMERS
- MEDIA
When you don’t have a clear vision it is hard to recruit, convince, and excite anyone.
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Nov 5, 2025 · 5:43 PM UTC
5. Vision is especially key for solo founders.
When you ask - Where can I find an engineer you are asking the WRONG ❓
Start with a CLEAR VISION.
Potential co-founders don’t want to be employed, they want to BUY INTO A FUTURE and CO-CREATE TOGETHER.
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6. Steve Jobs famously wanted to bend the world to be his way.
He had a MASSIVE VISION- both MACRO and down to a level of details of HOW THINGS SHOULD BE.
Without his vision we wouldn’t have Macs, iPhones, iOS and all other incredible 🍎 products.
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7. VISION is also very important for MAKING DECISIONS.
Should we create this feature or another one? Should we address these customers or others? Which product do we launch next?
Thousands of questions can be answered and decisions can be made by leaning into your vision.
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8. Startups are exceptionally hard and are sequences of ⬆️⬇️
What KEEPS BEST FOUNDERS GOING through tough times?
Resilience and conviction.
Resilience is a personal trait.
Conviction is based on their belief in what the future should look like. Their VISION!
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9. Here is a Startup Hacks blog post with more details about VISION and WHY it is so critical at the early stage.
startuphacks.vc/blog/2017/07…
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