Adam Stern (@A_S12): "Executives from @Xfinity have met with counterparts from @OReillyAuto Parts in recent weeks to open their playbook to the new title sponsor of @NASCAR’s second-tier series, after @Nationwide did the same thing for Xfinity 11 years ago. https://www.sportsbusinessjournal.com/Articles/2025/11/10/xfinity-opens-up-playbook-for-oreilly-auto-passes-baton-with-nascar-entitlement/" | ab4n

Adam Stern @A_S12

2h

Executives from @Xfinity have met with counterparts from @OReillyAuto Parts in recent weeks to open their playbook to the new title sponsor of @NASCAR’s second-tier series, after @Nationwide did the same thing for Xfinity 11 years ago. sportsbusinessjournal.com/Ar…

Xfinity opens up playbook for O’Reilly Auto, passes baton with NASCAR entitlement

Executives from Xfinity have met with counterparts from O’Reilly Auto Parts in recent weeks to open their playbook to the new title sponsor of NASCAR’s second-tier series.

sportsbusinessjournal.com

Nov 10, 2025 · 4:30 PM UTC

333

Ticker Torque

@TickerTorque

50m

Replying to @A_S12 @Xfinity @oreillyauto @NASCAR @Nationwide

Can they omit the part about incentives for drivers who say corny marketing catchphrases?

J-Town @Jtown333

1h

Replying to @A_S12 @Xfinity @oreillyauto @NASCAR @Nationwide

15M berween rights and activation seems like a great price to be title sponsor, of course, I couldn’t afford 15K so who am I to say lol

10

Carter Zero @Carter_Zer0

58m

Replying to @A_S12 @Xfinity @oreillyauto @NASCAR @Nationwide

Its weird to be bummed about a sponsor pulling out. Gonna miss them.

2

YumSpicyTaco @spicytacoclips

1h

Replying to @A_S12 @Xfinity @oreillyauto @NASCAR @Nationwide

Xfinity might forever be the greatest title sponsor ever. Straight class everytime.

27

Kentucky speedway999998 @travis45347875

1h

Replying to @A_S12 @Xfinity @oreillyauto @NASCAR @Nationwide

Come on switch back to the nationwide series