This morning, I walked out of Dreamforce and saw a massive red telephone car parked on the street.
Not “regular car” massive. Cartoon massive. The kind that makes you do a double take and wonder if you're having a stroke.
Next to it stood people holding signs. "Your vaporware must ship eventually." "No more AI on top of a 30 year old stack." "You can't rebrand your way into AI."
My first thought was that someone hired actors for a bit. My second thought was wondering who had the budget for this. Then it clicked.
In 2000, Salesforce pulled off one of the most legendary marketing stunts in tech history. They rented a red telephone car, staged a fake protest, and parked it outside Oracle's conference. It was bold. It was cheeky. It worked because they were the underdog punching up at the giant.
Yesterday, Bland AI recreated the entire thing. Same car design, same protest format, same energy. Except this time, Salesforce was the one getting protested.
The signs weren't vague platitudes about disruption. They were specific. Painfully specific. The kind of specific that only comes from actually trying to use something and hitting the same problem over and over.
Anyone who's tried to implement enterprise AI platforms has felt that gap. The one between what gets demoed on stage and what actually works in production. Between the press release and the pull request. Between the rebrand and the reality.
I stood there watching people stop, read the signs, and smile. Not the polite smile you give a street performer. The smile of recognition. The smile that says "finally, someone said it."
Good marketing doesn't invent a problem. It names the one you've been living with.
Salesforce became what it fought against. That's not a criticism. That's just what happens. The scrappy startup becomes the enterprise giant. The disruptor becomes the disrupted.
The car will be gone by tomorrow. The signs will end up in a dumpster. But everyone who saw it will remember. Not because of the stunt itself, but because of what it said without saying: maybe the old way of building doesn't work for the new thing.
What do you think? Too far or fair game from Bland?