We're a global consultancy that helps the world’s most ambitious change makers define the future.

Joined August 2009
Andrew Ng, founder of @Coursera and @DeepLearningAI, is partnering with us to help companies unlock enterprise-level value from AI. Through his new advisory firm, AI Aspire, Ng elevates pioneering insights in AI and ML. We bring deep sector expertise. Together we help clients accelerate their AI transformations. Get the details: atbain.co/44SUaal
What do the world’s most seasoned CEOs wish they had known earlier in their journey? Our latest interactive explores the moments that shaped their leadership, from crisis response to innovation bets. Their insights are a roadmap for leaders at any stage. Explore the full feature here: atbain.co/4kCBSQK
Private equity is in a moment of recalibration. Our midyear report digs into the data and uncovers opportunities for those ready to lean in: atbain.co/43ILTFl
2
6
17
High-performing teams drive results in every industry. But in pharma, they’re vital: just 20% of teams account for 60% of a company’s strategic and financial value. Despite this, only one in four realizes its full potential. Learn how organizations can accelerate their most critical pharma teams in three key ways: atbain.co/3H43csB
2
5
12
Deep industry expertise meets breakthrough tech. Our new partnership with Palantir Technologies helps companies unlock AI-powered productivity and deliver real impact in weeks. See what’s possible: atbain.co/43CIF65
For software companies that have achieved $100 million in annual revenue, a daunting realization often hits as they plot the course to $1 billion: What got the company here won’t get it there. Companies aspiring to reach $1 billion will need to evolve their initial go-to-market motions, product and research and development capabilities, and M&A strategy. Explore the execution playbook for success here ➡️ atbain.co/3FgVhaQ
2
3
13
How do leading CEOs navigate constant cost pressures and shifting consumer behavior? Brendan Foley took the helm as McCormick’s 11th CEO in 135 years amid inflation fatigue and economic strain. Since then, he’s championed bold actions to reignite growth. In conversation with Richard Webster, he shares insights on the 2025 CEO agenda for consumer products. Read the full interview here: atbain.co/4kpUBPl
2
1
3
As global markets churn amid shifting tariffs and geopolitical uncertainty, many companies are tempted to wait for clarity. But the leading companies aren’t standing still—they’re making smart, decisive bets. Here are four actions they're taking now: mapping exposure, benchmarking competitively, rethinking costs, and reinventing supply chains. Learn how to lead with confidence in a time of uncertainty: atbain.co/43HqCMj
1
1
9
Evolving tariff policies are adding pressure to already-strained utility supply chains. Utilities that delay their response risk falling behind, while leaders are treating tariffs as both a structural risk and an opportunity to build more resilient, data-driven, and agile supply chains. Learn more: atbain.co/4iY9TtH
2
9
Retail pharmacy is in transformation. As traditional drugstores scale back, mass merchants and grocers are stepping in to fill the gap—and gain ground. Our research reveals these players could command close to 40% of the market by 2029. What will separate the winners from the rest? atbain.co/4iAeySq
1
3
6
Are US hospitals prepared for the impact of tariffs? While 70% of health systems and hospitals express concern, just 10% have a formal mitigation plan. Learn more here: atbain.co/44m25hK
2
1
13
Generative AI accelerates content creation, personalization, and testing—empowering marketers to deliver better outcomes at lower cost. Unlocking the power of generative AI in marketing requires improving processes and adding skills. Find out how to achieve its full potential. atbain.co/3GpQkg1
5
10
Product model leaders are pulling ahead—but many still struggle to deliver on expectations. Deploying AI with sharper prioritization, a more strategic approach, and stronger design capabilities drives greater value and satisfaction. Discover how to maximize your product model results. atbain.co/3YQLajx
2
6
Tariffs are in the spotlight. In @Forbes, David Michels explores the key questions executives are asking—and how they can navigate the volatility. Leaders who tune out the noise and focus on the right signals will be best positioned to craft thoughtful strategies and weather the storms ahead. atbain.co/3GqwgKH
2
5
Are AI agents becoming marketing’s new middleman? AI-powered “zero-click” journeys are compressing the discovery-to-decision process, reducing opportunities for brands to influence consumers, differentiate themselves, or even appear during the buying journey. To stay relevant, marketers must adapt by optimizing content for large language models, investing in new performance metrics, and rethinking their digital strategy for a future where the AI agent—not the buyer—is in control. atbain.co/3GfMiH2
1
2
21
Amid global turbulence and a slowing energy transition, a growing share of energy executives are concentrating on the core. Explore how companies are navigating their strategies in response to the energy transition. atbain.co/4k2AOpd
3
5
Following two challenging years, is private equity poised for a return to growth? From emerging trends to regional shifts, discover the key forces shaping the #PE landscape in the year ahead. atbain.co/3YaCXX1
3
1
8
Tariffs mark more than a policy change—they signal a turning point in global trade. The trade liberalization wave that began in the 1990s is receding, and a new era of uncertainty is emerging. Explore strategies for navigating this evolving landscape: atbain.co/4jpTMFN
1
3
1
11
AI wearables are gaining momentum—while adoption is still in its early stages, it could soon reach 10–20%, ushering in a new era of consumer tech. Learn what early adopters reveal about the future of AI wearables. atbain.co/3Xykfsf
1
2
Consumers are bracing for higher prices from tariffs, but their wallets haven’t moved—yet. In this video, Leah Johns breaks down the top concerns of US consumers and where business leaders should focus their attention. See where to focus now: atbain.co/3R8tMTh