Are you seeing this @CocaCola?
Behind the scenes of the stop-motion animation work for the ‘WALLACE & GROMIT’ Christmas short.

Nov 9, 2025 · 9:10 PM UTC

45
5,034
12
86,055
Why aren't they using Photoshop to model the clay?
1
70
Guess which one people are still talking about
2
11
You mean because it sucks?
2
557
GIF
Are you people seriously that chronically online to drag on a topic from a multibillion dollar company
5
5
Its is not about AI or Human made, everything need the Human touch, human need to prompt to AI to create something
Yeah they said never mind we going to pioneer the commercial grade use, they will forever go down in history as the first major brand
WAIT! You mean behind-the-scenes videos have to show people's faces and actual technique? /s
1
38
Photoshop and CGI takes jobs away from real animators. Computers are not an artform.
2
1
Loud am!!!!! Coke is too woke!
But that means, they would need to. *GASP* Spend more of their money.
1
25
What have CC done?
Same energy here !! I’d take 1 000 000 more of these Wallace and Gromit shorts rather than any AI 💩
43
Replying to @BladeRaisor
Take some notes @CocaCola. Mic drop
37
GIF
I've stopped buying coke now. I know I'm only one person, but I honestly can't drink it knowing what they've done.
Replying to @BladeRaisor
Weren’t they in danger of running out of claymation materials too? That’s honestly a flex on their part.
🖕AI …. Glad there’s real talent doing real art like this
Claymation is always a hands on production, it's not really the same as digital/CGI. Not to even mention the time it takes to create just one of these. I'm going to lean on six to seven months, since that was how long for their last Christmas advert in 2022 took.
i feel like Ai could do it better
1
2
too much trouble. waste of time and energy. just use super computers to do the same.
Knowing those dumbasses in coca cola, they would just mock the real artistry like this =_=
2
Oh no, it's a Dalek... Exterminate.
1
6
people are mad at coca cola for the new AI ads but forgot how digital in the 80s changed advertisment in the same way ,pre 80s hand drawn vs post 80s digital picture adjustment ,they flushed all their traditionnal artists ,you cannot be mad at AI if you are not mad at digital
1
1
huh, cocacola??? you could have paid more people and saved less money!!! think next time!!!
Nobody got time for this bullshit.
Why does a commercial bother ppl so much
I don’t think they used stop motion as far as I can tell.
1