From a PR standpoint this was a TEXTBOOK example of how to remain non-combative while also not capitulating to a manipulative journalist asking obvious bait questions for nefarious reasons. This is the way it should be done across the board.

Nov 7, 2025 · 4:03 PM UTC

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It's clear whoever is on Sweeney's PR team fully understands that if she apologizes for the American Eagle campaign they lose EVERYTHING in an instant.
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