The app was launched in early 2021. At its peak in October 2025: ~4.35 million monthly active users (MAUs) reported. Then slightly dropped to ~4.09 million in early November. Downloads in early November: ~195,519 (as of November 4) — indicating sharp fall from October’s surge.

💬 Countries That Use WhatsApp the Most (Millions of people) 1.🇮🇳 India — 390M 2.🇧🇷 Brazil — 148M 3.🇮🇩 Indonesia — 112M 4.🇺🇸 United States — 98M 5.🇵🇭 Philippines — 88M 6.🇲🇽 Mexico — 77M 7.🇹🇷 Turkey — 56M 8.🇪🇬 Egypt — 55M 9.🇩🇪 Germany — 44M 10.🇮🇹 Italy — 35M Source: Statista, Bankmycell

People are addicted to WhatsApp... I still believe Arattai can make a turnaround and change the habits of millions.. WhatsApp is getting irritating. Arattai just need one feature to stand out and fit in at the same time.

As a tech analyst tracking India's app ecosystem, this Arattai slide from #1 (Sep '25) to 105th on Play Store/123rd on App Store (Nov 4 data via Sensor Tower) underscores messaging's brutal network effects once WhatsApp locks in 95%+ of users. Alternatives need killer features or mandates to break through. Zoho's privacy edge shines for SMBs, but consumer traction demands viral hooks beyond ministerial nods. @ZohoSocial Pivot to enterprise integrations could sustain it long-term, unlike Koo's hype-fueled fade. Thoughts? #IndianTech

An Indian company is trying to compete with the International tech giants & that should be encouraged. Don't worry, they will get better with the time. We should be happy that now at least we have an Indian Company Zoho, which is providing alternatives in case of any emergency.

It’s practically impossible to replace WhatsApp, first it was Signal, now it’s Arattai...

Sridhar is sincerely asking for feedback directly from users to improve the app. Give it some time to incorporate the feedback and work out the kinks.

Shows how hard it is to displace incumbents like WhatsApp, no matter how secure or local the alternative.

Honestly Arattai team should keep working they are still better than before the trend

After a brief run at the top, Zoho’s Arattai app has dropped out of the top 100 despite a huge government boost and calls from ministers to ditch WhatsApp. All the flag-waving and online hype could not convince real users as another case of nationalist noise fading fast.

This was expected. This post aged well:

This was supposed to be happen

Top Countries by WhatsApp Usage (as % of Internet Users):- 1. 🇧🇷 Brazil – 98% 2. 🇮🇳 India – 97% 3. 🇿🇦 South Africa – 96% 4. 🇲🇽 Mexico – 94% 5. 🇨🇴 Colombia – 93% 6. 🇦🇷 Argentina – 92% 7. 🇮🇩 Indonesia – 89% 8. 🇹🇷 Turkey – 87% 9. 🇪🇸 Spain – 86% 10. 🇩🇪 Germany – 84% 11. 🇸🇦 Saudi Arabia – 83% 12. 🇮🇹 Italy – 82% 13. 🇳🇬 Nigeria – 80% 14. 🇵🇭 Philippines – 78% 15. 🇬🇧 UK – 73% Global Average: 69%

Guess people preferred chatting about Arattai more than actually using it🤣

Arattai was hyped by government. The app have potential But to replace whatsapp it have to do something extraordinary. It have to offer something which whatsapp lack. We all want arattai to be successful .

This isn’t a failure of Arattai. It’s proof that once a messaging app wins your social circle, it owns you. People don’t switch unless they’re forced to.

Difference between WhatsApp and Arattai

Zoho downfall started when they chose to collaborate with frraud minister of NDA.

So what? Won't you give it time? Or are you getting paid for this?

Arattai app reminds me of Thugs of Hindostan which opened with a record collection on Day1, on day 2 the movie theatre staff were playing cricket inside the hall

Expected 😂 just cloned WhatsApp, changed the name, and thought they reinvented communication 💀

India already had social messaging apps like Hike, but they weren’t valued and were ignored by users. Now, Indian gov. wants to build apps and social media networks similar to China in order to reduce reliance on US based platforms. However, achieving this seems nearly impossible given the current ecosystem.

ये तो होना ही था मैने डाउनलोड किया है लेकिन कोई फैमिली और फ्रेंड्स है ही नहीं इसको msg या कॉल कर सके 🥹 उम्मीद है लोग ज्यादा से ज्यादा इसके साथ जुड़े

That’s sad to see 😔. Arattai had so much potential — a true Made-in-India app that could’ve gone big. Hope they bounce back stronger someday. 🇮🇳💪

Vembu started acting like a hero when BJP leaders started using his app. And there started his downfall.

This was already predicted. Some ministers promoted the app but the Zoho team was not ready for the traffic they received. Also they have multiple bugs in the app. Hope they will bounce back by fixing all the existing issues.

Andhbhakt app 😭

चार दिन की चाँदनी, फिर अंधेरी रात

Let’s be honest, it’s quite impossible to replace WhatsApp.

Competing with a network effect that’s 2 billion users deep is no small task.

It will head the same way as Koo Koo. Pumped and Dumped by hyper nationalist idiots.

wait it was a chatapp and not an AI?

Needs more efforts

Jingoism can get you users for a short term but not for long. Vembu is too overconfident. Despite people suggesting to him that he should change the name, he's ignoring their opinion. But no worries, time knows how to break the arrogance.

Well the hype was short lived as expected