This article really resonates. Especially for anyone working in GEO or AI Visibility. It makes you wonder: what if the problem we’re trying to solve never really existed? What if “GEO” is simply a rebranding of what’s long been known as SEO? In fact, everything stopped at that question: what if. To me, anything between 1% and 99% is still 50%. We still can’t say for sure whether the glass is half full or half empty. Lorelight’s shutdown can be explained in many ways. But perhaps the core issue is that there is no hidden GEO strategy. AI models continue to reward the same fundamentals that have always driven SEO and PR. Unfortunately, many GEO startups overlook a critical distinction: the massive difference between API-powered and end-user AI responses. If your GEO startup is still analyzing ChatGPT API outputs to generate insights, it’s almost certain you’re heading toward failure. API-based answers are often outdated, costly, and unsustainable, draining budgets long before clients can act on meaningful insights. That’s why @mention_network is taking a different path, and it’s going to be a game changer. By incentivizing global AI users, what we call “Data Contributors”, we gain access to the most accurate, real-time AI outputs with zero latency or bias. In return, brands receive exactly what a true GEO platform should deliver: real-time metrics, verifiable data, and actionable recommendations that move them several steps ahead. And the real breakthrough comes when you integrate Web3 incentives into the foundation of AI Visibility. We call it GEOFi.