Scaling brands with performance ad creative. Founder of 10X ROAS creative agency. Sharing insights from the arena.
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Joined March 2020
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Always nice to hear when clients enjoy our creative process. Check this thread 👇
Very impressed with @JakubSzunyogh & his agency's process. Extremely tight. He should start selling process building services!
Remember that it's you who sets the standards when you start dating someone.
Don't try to impress someone too much that you set completely wrong standards at the start.
the hardest part about being a male founder..
in my experience is finding a girlfriend / partner that understands the short term gains that we are forgoing and the long-term optimization game that we are playing.
most women expect to have most dates paid for, their vacations covered and their partner to have the time and emotional bandwidth to support them. somebody they see as a reliable provider. this is completely understandable.
but as founders, every dollar saved is additional runway for the company. we budget down to the cent because our life’s work depends on it. every 100-hour work week slightly increases the odds of success. at this stage of life, we’re both cash-poor and time-poor — betting everything on the hope that one day, it all works out. that one day, we’ll be sitting on generational wealth — the kind most men only dream about.
even for women who understand that they might be investing in their man long-term , it’s hard not to compare. their friends are dating guys with high-paying tech jobs, who work from 10 to 3 and can afford to give them a luxury experience now, not later. optimizing for the short term is human nature — it’s hard to fight against.
to all the girlfriends out there dating early-stage founders — you’re the real ones.
and to all my fellow founders: may you find your person while you still have nothing. Because that’s the only time you’ll know she’s with you for who you are, not what you have.
I won’t post their DMs out of respect.
There’s no tech team and they turned into agency to avoid public humiliation of admitting things didn’t work out.
Everyone loved the idea and we were hoping they would actually deliver.
If you don’t believe me, just ask their investors.
For everyone who thinks I try to dunk on Icon for no reason…
I wish you would have seen what their founding team is messaging me privately.
Their entire team has left weeks ago and they have threatened several employees who had the courage to admit it’s a shit show publicly.
If you want our creative strategists to prepare the entire audience research and creative strategy for your brand, check this: go.10xroas.com/creative-stra…
This blew up.
Here's the 15 minute breakdown of exactly how we find these hidden gems in customer language.
We've used this process to research and create winning ads for 180+ DTC brands.
I recorded a 15 minute breakdown of how we research audiences and prepare creative strategies for 180+ DTC brands we've worked with: go.10xroas.com/creative-stra…
Need help scaling your Meta Ads with performance ad creative?
We will handle your entire creative production and deliver ad creative you can launch in minutes.
Let's scale your brand 🤝
10xroas.com/get-started
I recommend that most brands hire an in-house video editor to turn their existing content into more ads with mashups and simple edits.
This is the most affordable way to repurpose existing content to create new ads.
Need help scaling your Meta Ads with performance ad creative?
We will handle your entire creative production and deliver ad creative you can launch in minutes.
Let's scale your brand 🤝
10xroas.com/get-started
Need help scaling your Meta Ads with performance ad creative?
We will handle your entire creative production and deliver ad creative you can launch in minutes.
Let's scale your brand 🤝
10xroas.com/get-started
Need help scaling your Meta Ads with performance ad creative?
We will handle your entire creative production and deliver ad creative you can launch in minutes.
Let's scale your brand 🤝
10xroas.com/get-started
Creative testing in 2025:
❌ Launch 20 random videos
❌ Pray something works
❌ Scale the winner till it dies
Better way:
âś… Start with a proper research
âś… Find one core insight
âś… Build everything around it
âś… Scale for months
Scanned 47 Reddit threads about energy supplements.
Found the phrase "5:30 shame spiral"
Parents call it that moment when they're too exhausted to play with their kids, then feel guilty all night.
We built dozens of ads around those three words.
Need help scaling your Meta Ads with performance ad creative?
We will handle your entire creative production and deliver ad creative you can launch in minutes.
Let's scale your brand 🤝
10xroas.com/get-started
Most DTC brands create customer personas like this:
"Millennial moms, 25-45, interested in wellness"
Not specific enough. Useless.
I was actually late to the gym because I couldn’t believe this email and was staring at it for 8 minutes
🚨 BREAKING: Icon, the infamous AI ad maker, has now fully turned into the most basic UGC creative agency and they are DESPERATE to add new revenue
