My favorite local coffee shop has a bot farm setup in their backroom to boost IG engagement, this is some next-level local marketing 😂

Sep 11, 2025 · 5:07 AM UTC

Replying to @KevinEspiritu
your local coffee shop running a botfarm with over 100 phones really makes you realize how compromised the internet is as a whole.
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Especially salient point on this exact day
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Replying to @KevinEspiritu
If a coffee shop is running this then I’d rather not go to this coffee shop.
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Replying to @KevinEspiritu
Yo fam your local coffee shop has a scam side hustle 🤣
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Replying to @KevinEspiritu
I don't get this. What am I missing here? Does social engagement convert to sales?
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TBH I don't really either, I don't see how profile visits (they're not adding followers, likes, comments) are going to do much
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Replying to @KevinEspiritu
what are the circumstances that led to you discovering this & being able to video it?!
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I know all the baristas quite well and they showed me the back rooms...and there it was!
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Replying to @KevinEspiritu
idk, maybe it's just me but I would prefer my coffee shop be focused on the coffee
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Replying to @KevinEspiritu
Whats their ideal outcome? Like more views or sell more?
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Replying to @KevinEspiritu
I can’t fathom how this pencils for a small coffee shop. Looks expensive to set up and maintain. Gotta sell a LOT more cups of coffee for it to be worth it. Not to mention it seems risky to me where your account could get punished for fake engagement later on.
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Guarantee it doesn't hahaha
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Replying to @KevinEspiritu
If you were anyone else I'd be skeptical this is real lol. Mad. Crazy to think that if you wanna open a coffee shop in this day and age you may need some crazy other skills to compete
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To be fair IDK how well it's doing for them, but there ARE a lot more people in lately
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Replying to @KevinEspiritu
kevin this is terrible news
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Replying to @KevinEspiritu
The engagement is probably not to get people in the front door. The ROI doesn't make sense. They will raise PE or VC for expansion based on these Metrics.
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I doubt they will raise tbh
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Replying to @KevinEspiritu
Please ask them more details. I do marketing for restaurants and I need to know what this setup is.
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I wasn't supposed to see this
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