The post covid ecom boom is OVER! It's only getting harder and pricier to acquire new clients and retain past customers. If you spend 1000's of dollars on ads but don't capture emails or send newsletters to your audience... You're burning money away. While that's bad news, what's worse is that... You're also losing attention from potential customers that WANT to pay someone like you. Imagine what your numbers can look like when a good chunk of your ad clickers stay with you long term. At a fraction of the cost it look to acquire them. When setup correctly, your email list can generate upto 30-40% of your total store revenue. Let me show you how you can get that with a tailored demo. Tap here: tidycal.com/suneelthomas/20-…

Your fancy vocabulary is killing your conversions. People don't think "Wow, this person is brilliant" when you use big words. They think "This is confusing" and leave. The smartest people I know talk like normal humans. Clear beats clever every time. It's 2025. Ditch the corporate speak.

Showing up as a partner to your clients makes a world of difference.

Yes I’m flexing not using AI. I’m flexing that I’m able to produce GREAT results with 0 help from GPT. I think that’s rare in 2025… But I never said I don’t use AI. Of course I do. But I never write the first draft with it. THAT’s where you use your brain the most. If you write the first draft, the ideas and angles will be robotic. AI is good at improving copy, but not very good at writing from SCRATCH.

If people don't get your message in 3 seconds, you've already lost them. Period. You're sabotaging yourself EVERY DAY by trying to sound clever instead of clear. You think using big words makes you look important. Wrong. Stop writing in corporate speak like: "Per our conversation, I wanted to circle back regarding the optimization of our strategic initiatives..." Your brain can only process so much information at once. When you make people work to understand you, they don't think "Wow, this person is brilliant." They think "This is confusing" and they move on to someone who can actually communicate. While you're trying to impress people with your vocabulary, your competitors are winning deals with simple, clear communication. You know what actually makes you look smart? When a 12-year-old can understand your point. Apple didn't say "We create revolutionary technological paradigms that optimize user experience ecosystems." They said "Think Different." Clarity brings attention. Complexity repulses it. It's 2025, not 2015. Stop using "corporate speak".

Headline Writing 101 The ultimate beginner’s guide to writing effective headlines... The headline is the make or break element of your copy. A good headline grabs your prospect’s attention and forces them to keep reading. But a bad headline and they’re gone. So let’s look at how you can start writing good headlines... We’ll begin with the purpose of your headline: And the purpose is to be the ad for your ad. In other words... Its job is to sell your prospect on reading the rest of your copy. Now before you start writing... You want to check out your competition. Find your top 10 or so competitors and see what headlines they’re using. Because you want to get an idea of what’s already working in your market. And you also want to make sure you... Don't end up with a copycat headline. Because one of the keys to writing an effective headline is to... Say something your prospects haven't heard before. So don't end up accidentally copying a competitor. Next, let's look at the structure of a headline. A headline has three parts: 1) The pre-head. 2) The main headline. 3) The deck copy. Which together are often labeled as the headline package or complex. Though you don't always need all three elements. Often just the main headline, and maybe some deck copy, is good enough. But when starting out it's a good idea to write all three for practice. Now let's have a closer look at the first element... And the first element is the pre-head. Sometimes known as the kicker, shoulder, or eyebrow. It sits above the main headline to help set it up. And it can do this in 3 ways... First it can call out your prospect or the problem your offer solves. For example: • Struggling to make money from Twitter... Second it can feature an element of proof or credibility. For example: • Two-time Nobel prize winner Dr. Smith announces... And third it can tease the main headline. For example: • You’re about to discover... Which of these you use will depend on what you're selling and what your main headline is. And we'll look at the main headline now... There are dozens of different types of headline. But when you're starting out you only want to focus on one type: The promise headline. Which is exactly what it sounds like. You promise a result. Here's an effective template you can use: [Get this specific result] [in this timeframe] [without dealing with this objection] For example: • Lose 7lbs in 7 days without starving yourself A variation is to use "even if" instead of "without": • Write a bestseller in less than 14 days even if you can't string two sentences together And you don't always need to use all the parts: • Build your own web app with zero coding The keys to making it effective are to... Make sure the promised result is something your prospects want (and that your offer can deliver). And that you state it in their language. That is, use the same words and phrases they would when talking about it. Next up is the final element: The deck copy. Also often called the subheadline. It sits below the main headline to strengthen it and give your prospects even more reason to keep reading. And it can do this in 3 ways... First it can explain the main headline’s promise. For example: • Our unique “BioBurn” candy takes advantage of your body's natural rhythms to burn fat 24/7, even while you sleep! Second it can add more promises. For example: • Plus build muscle, burn fat, and boost your flexibility with a simple workout routine you can do anywhere... (And/or you could use 3-5 of your most powerful bullets.) Third it can tell your prospects why they should believe your main headline. For example: • This foolproof system was developed by Harvard scientists and successfully tested by the US Olympic team leading to a record medal haul at Tokyo. (And/or you can use 1-3 testimonials.) As with the pre-head... Which you use will depend on your main headline and what you're selling. Though you can combine two or even all three of them: “Developed by NASA scientists... Our unique “BioBurn” candy takes advantage of your body's natural rhythms to burn fat 24/7, even while you sleep... Plus it's handmade, 100% organic, and tastes delicious!” And that's how to create a compelling headline package! Now let's see how it looks when we put all three elements of the package together: “For women over 40 struggling with weight loss… Lose 7lbs in 7 Days Without Starving Yourself! With our unique “BioBurn” candy that takes advantage of your body's natural rhythms to burn fat 24/7, even while you sleep!” It calls out the prospect... Makes them a promise... And then explains how the promise works. Note the main headline is in title case, the other two elements in sentence case. Though I can't show it here, the main headline would also be in a larger font. And one last - vital - point: Don’t give away too much in the headline. You always want your prospect curious to know more. After all, the purpose of the headline is to get them to read on! So now you understand the basics of writing an effective headline... Give it a go! Don't expect perfection right away. But with a little practice you'll soon be writing compelling headlines. And if you found this useful: Repost it to help your fellow persuasion professionals. Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content. And enjoy the rest of your day!

Bad Marketing: - Sell - Sell - Sell - Sell - Sell Good Marketing: - Entertain - Share a quick tip - Compile valuable info - Share an inspirational story - Sell Be one of the good ones.

Parker shares with you some of what I shared with him!

a classic

What good research does with copy

They found that being emotionally stable (not getting upset easily), being extraverted (outgoing), and being conscientious (organized and hardworking) were the most connected to life satisfaction.

Ding 💲Ding 💲Ding 💲

If you’re here to build a business keep this in mind: What you post isn’t “content”… It’s bait. And you want to make sure your bait attracts the audience you want.

As someone who has sold millions of dollars of digital products (for myself) and tens of millions of dollars of digital products for clients... People don't buy information. They buy INSIGHT. This is why so many people never make a good living selling courses, books, etc. People can type any question into ChatGPT and get an answer. But they'll pay a premium for unique perspectives, accountability, guidance, feedback, and a chance to "touch the hem of the robe" of someone they respect. For example: All of Dan Kennedy's techniques and systems are spelled out in his books, which cost anywhere from $10-$25. But people still pay him $19,400/day for his SPECIFIC INSIGHT into their situation, which they feel is unique. They are buying CONVICTION and APPROVAL that what they're doing is right (or wrong).

If for nothing else - GLP-1 mimetics further validated obesity as a neurohormonal signaling disorder, not a willpower deficiency.

reading shakespeare for the first time is crazy because you go “oh that’s where that comes from” every other page

Bingo.

Writing is thinking. Don't let AI do it all.

AI still cannot write good copy.