My SaaS hit $10K MRR with zero paid ads. I built marketing into the product itself. Every export: "Made with [ProductName]" Every share: subtle backlink Every notification: our URL Your best marketing channel is your product. Make every user a billboard.

I launched 8 SaaS products in 2024. 5 failed in the first month. 3 are profitable. The difference? The profitable ones solved problems I personally had. The failures solved problems I thought other people had. Stop building for "the market." Start building for yourself.

Most SaaS founders spend 6 months building features. I spent 6 hours building a landing page and pre-sold $12K. Turned out nobody wanted the product I almost built. Validation isn't a step. It's the entire game.

What do I say 😂🙆‍♂️

I canceled 73 SaaS subscriptions and saved $31,000 this year. Most “essential” tools are just expensive distractions. My new rule: If it doesn’t directly make money, it gets cut. Went from $47K in tool costs to $14K. Same revenue, better margins. Stop buying productivity. Start building profitability. Want my essential-only SaaS stack? Comment “STACK” 👇

18/ Final thought: #BuildInPublic is the best movement in tech. But we need to evolve from performing progress to pursuing customers. The builders who figure this out first will dominate the next wave of SaaS. Which side will you choose?

17/ Want the full playbook? Comment "CUSTOMER" + RT this thread + follow I'll DM you: –My customer interview scripts –AI research automation workflows –Templates for customer-focused updates – 30-day challenge tracker (Must follow so I can DM)

16/ What I'm sharing next: My complete "Customer-First Building in Public" playbook: –Customer research templates for builders –AI prompts for analyzing feedback –How to turn followers into customers –The psychology of customer-focused updates

15/ The opportunity is MASSIVE: –AI is democratizing customer research – #BuildInPublic gives you a feedback loop – Small teams can now compete with big companies But only if you build for customers, not clout.

14/ The hard truth: We have the most supportive community in tech. But support doesn't pay SaaS bills. Customers do. Use the community to build better products, not just better personal brands.

13/ My challenge to the #BuildInPublic community: For the next 30 days, make every update customer-focused: –Share customer feedback, not feature lists –Tweet customer wins, not deployment wins –Post problem insights, not technical insights

12/ What I'm doing differently now: 🎯 Every tweet includes a customer insight 🎯 Every feature has a customer story 🎯 Every update answers "so what?" 🎯 Every metric ties to customer value Building in public became building for people.

11/ The AI advantage for builders: We're living in the golden age of solo SaaS founders. AI can now: –Analyze customer calls for insights –Generate customer personas from data –Automate user research surveys –Build features based on feedback patterns

10/ My controversial take: If your #BuildInPublic updates get more engagement than your customer testimonials... You're building the wrong thing. The market doesn't care about your daily standup. They care about their daily problems.

9/ The uncomfortable truth about #BuildInPublic: Most of us are building for builder applause, not customer outcomes. We optimize for: –Retweets from other builders –"Congrats on shipping!" replies –Vanity metrics that don't pay bills

8/ The secret sauce? AI-powered customer research. While everyone's tweeting about shipping features, I'm using: → ChatGPT to analyze customer feedback patterns → Claude to craft customer interview questions → AI to identify pain points in support tickets Building smarter, not just louder.

7/ But here's the plot twist... The #BuildInPublic community actually HELPED me build a real business. When I started sharing customer insights instead of code insights: –Followers became beta testers –Builders became advisors –Lurkers became customers