Are OKRs really more than a box-ticking exercise? ✅
Turns out, yes — they’re actually pretty powerful. But only when you use them right.
Here’s how @DaphneTideman uses OKRs + KPIs to turn long-term vision into step-by-step action 🧵
🌠 Start with your North Star Metric — the single stat that captures how you create value.
(And don’t just say ‘revenue’ or ‘downloads’. Think active subscribers or core actions.)
Next, define your OKRs that lead up to that North Star.
🎯 Objectives = what you’re trying to achieve
📊 Key results = measurable outcomes that show your progress
Map KPIs for each key result. Define the metrics to track by funnel stage👇
• Acquisition → ARPPU, payback period
• Activation → trial-to-paid, aha! moment
• Engagement → DAU/MAU, feature usage
• Retention → renewal rate, churn split
• Monetization → expansion %, refund rate
Finally, share OKRs with stakeholders and build a rhythm to review, track, and score KPIs regularly.
When done right, OKRs and KPIs keep teams aligned and focused on what actually drives growth — not vague goals or vanity metrics.
Read the complete to subscription app OKRs and KPIs 🔗 revenuecat.com/blog/growth/o…
Nov 4, 2025 · 1:30 PM UTC