Here's how possible 2028 GOP hopefuls will pitch themselves:
Vance--continue Trump admin
Rubio--continue Trump admin, but in a more traditional conservative fashion
Cruz--fanatically pro-Israel traditional conservative
DeSantis--anti-immigration, pro-Israel conservative
Hawley--anti-tech "populist"
Haley--same as Cruz, but more Trump-critical
Bannon--anti-tech, Israel-critical populist
MTG--Trump-critical hodgepodge populist
Massie--anti-Trump libertarian
Youngkin--Business First Republican