Simple. They do not have a library of existing intellectual property that they can mine for easy nostalgia, and so their output actually needs to be good.
New Vince Gilligan show is out, can’t wait to watch it, but it makes me think about how Apple has seemingly cornered the market on prestige sci-fi: PLURIBUS, SEVERANCE, FOR ALL MANKIND, FOUNDATION, THE SILO. I wonder if this somehow comes out of their tech roots.