Independent mind working on mobile growth. Not Ex-GAFAM, instead I handed 9-digits of VC money to them. madv.io

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Joined November 2009
Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:
I sometime go to the "for you" tab to see what Elon & Nikita are cooking. X wants to be Tiktok A shittier version of it really Too bad it isn't Twitter instead
Unskippable playable ads for 2 minutes... There is more game in the ads than in the games themselves šŸ¤¦ā€ā™‚ļø
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Among other abuses, Google has been tracking users’ location also after said users turned location services off. Settings are not only convoluted but purely cosmetic...
Google buys its way out of Justice with a billion+ "settlement" for its multiple abuses of user data. This time in Texas. As long as Justice doesnt sanction the decision makers, the lucrative but illegal practices will continue...
IAP (net) #guesstimates vs real revenue: Duolingo episode Sensortower, Oct : $53m*** Investor report, Jul-Sep avg: $90.5m That said, the 9x ARPU gap iOS/And is representative. If only the CPI gap was proporcional... #reachvsrich
Duolingo on iOS makes $29,000,000 more per month than Duolingo on android ($41M vs $12M).... Averaging less than half the monthly downloads (5M downloads/mo vs 13M downloads/mo)
I barely remember my close circle birthdays... But seeing Photoroom get 6 and Phiture get 9 this week makes me happy. Keep it up!
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"Meta internally estimates that it shows users 15 billion [potential**] scam ads a day" Quite the headline... Except -most of those are false positives -most false negatives arent flagged as scam -its 10x bigger at Evil Corp TM and nobody reports on it
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a new era of AI-powered ads with Google... Words: "We only show keyword ideas that are relevant to your business" Action: for a well-known 6yo kids related website, suggesting to bid on...
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Thomasbcn retweeted
The tech world in one picture 😭
Thomasbcn retweeted
seeing more and more VCs sharing ā€œgrowth tacticsā€ to attract founders most of the time it’s either 2016 playbooks, stuff they heard somewhere without really understanding it, or zero real specifics it’s obvious hard to be great when you’ve never been in the trenches so to any VC sharing ā€œtactical knowledgeā€ do yourself a favor, go back to the trenches as much as possible with side hustles or just experimenting you’ll learn way more doing that than sitting in office hours regurgitating what someone once told you
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Thomasbcn retweeted
To efficiently delete 95% of your past tweets without deleting your account: 1. Download your X archive (Settings > Your account > Download an archive) for backup. 2. Use a tool like TweetDelete.net or Circleboom (free tiers available): Authorize, filter by date/keywords (e.g., oldest 95%), and bulk delete. 3. For precision, Redact.dev offers advanced filters. Revoke app access after. Always review terms—X limits bulk actions via API.
Daily life on MetaAds... Last 6 weeks: perf. tanking for 90% accounts => queue the Andromeda Linkedin slop Yesterday: delivery hiccups, daily budgets gone in 1 hour to waste => BAU for a ML algo aiming to max adspend short term Today: no conversion reported in UI šŸŽ¢
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Thomasbcn retweeted
Replying to @asyncr0ne
there is no such thing as saturation when most of the world has a smartphone
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X in-app browser is awful at various level... Nobody but me posts links anyways, but still. Any way to desactivate this garbage?
šŸ’Ž Growth Gems #134 - Insights from RAGA '25 growthgems.substack.com/p/gr… by @sylvainww
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Highly bankable job of 2025: repairing AC for your neighboors a16z.substack.com/p/why-ac-i…
I lived in Spain for over a decade, but missed so many of the underlying society factors @lalalalia narrates with humor in her first book, "La vida caƱon" Queue me for the next ones Analƭa!
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Lame to see the lurkers of this platform, never post, never interact but shit on an out of context tweet in private the second they dont like something...
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It's tough out there. The brilliant @wesocialgrowth shared a case: 105m views, 50k downloads that's less than 0.5 IPM 😱
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Thomasbcn retweeted
Things are heating up now that we’re full steam ahead on the expansion plans for @SubClubHQ and the broader @RevenueCat Cinematic Universe. I’ve booked interviews (some in person) with current and former C-level folks at some of the biggest apps in the world. And then with @LaunchedFM taking over the indie success stories, that still leaves the more tactical episodes with folks like @Thomasbcn. We’ll share more details soon, but those will now happen on YouTube as live-streams where you can ask questions live (or ahead of the stream), suggest topics to cover, and get more in-depth analysis with screen-sharing. This has been in the works since the spring (and something I’ve dreamed about for years) as we ramped up hiring on the @RevenueCat content team. Can’t wait to start sharing everything…
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