From Newfoundland to Nunavut to Vancouver Island to everywhere else in between, hockey doesn’t just unite us — it shapes us. Like a diamond, our love for the game is forged through time, pressure and resilience. Together, when you/we wear the Maple Leaf on this jersey, we all become part of something rare.
Wear it with pride. Wear it with love. Wear it to let everyone know who [we] are.
Coast to coast to coast, we are Canada.