my working theory is that creative people already have the idea for their life’s work years before they find the right form factor to express it

Drop the “signaling” Just “virtue” It’s cleaner

Your senses know it’s art before your brain does.

This essay accomplishes so many things: 1) genuinely interesting look inside a generational startup people care about 2) culture & recruiting lighthouse for Cursor (and shows their poach process works) 3) great format that builds on Colossus’ serious yet tasteful new media brand

you can’t tap the sign if you haven’t posted it

this week in novel dopamine hits: talking to an early-stage founder and they tell you everyone else thought their idea was crazy

that Sydney Sweeney look everyone’s raving about? it’s a classic death stare perfected in your teenage years when you shouldn’t be impolite or talk back to authority so you find other means

every new form factor needs a new use case but not every new use case needs a new form factor

but instead of marketing campaigns & reels it’s handing someone a piece of paper after closely observing their wedding/poetry reading/eid celebration/ dinner party

Not creation or consumption but a secret third thing; something too difficult to name, too hard to describe. Too intimate to be consumption, too scared to cross the line into creation. But the line is a circle and it’s leading them back to each other.

STORYTELLING AS A SERVICE is the hottest girl at the party right now

Never underestimate how much people just want to be on a winning team.

Also, he’s got smarts. He’s a gamer. New York City is full of gamers, and game respects game.

Entertaining Figurehead theory of politics: people are happy Mamdani won because his youthful, charming, irreverent energy is exciting, and no one really believes he’ll be able to enact any truly crazy policies, but now everyone gets to watch this social media movie play out.

This feels … predictable? Show me something I haven’t seen or cede the taste throne

Do something interesting, in a true way.

Announcement: Share Aura is hiring our 2nd FT iOS (Swift) engineer. Looking for someone: - Ready to ship violently - Ready for hardcore building - Experience in activity tracking/MapKit big plus, or in creative apps - Hungry to jump right in, ship insane/innovative product, to a raving and massive user base on Day 1 - Runner/athlete a big plus You will work with me and a very small team every day. You will experience speed and obsession to the most extreme degree. You will be a part of something truly rare- a consumer app that is exploding 100% organically, with insane retention. And more importantly- a product/experience that our users love. Link in bio to apply, DM, or email me at zach@shareaura.app

storytelling is the ultimate compression algorithm for human attention. everything else, data, logic, tech feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit. people think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision, or a product pitch. if you want to accomplish anything meaningful, the story is the interface between it & the world. get that wrong & nobody will give af. get it right & you bend steel with your bare hands.

behind the scenes is the new in front of the camera

people who really bet on you will bet on you consistently. people who are fair-weather fans will show sporadic interest in betting on you, based on the public evidence and social proof surrounding you at a moment in time.