Software development is undergoing a meaningful shift.
Traditionally, the act of building software was often judged by its output: PR commits, features shipped, tickets closed, etc. But anyone who’s built systems knows the real work has always been reasoning through tradeoffs, constraints, and design choices.
That picture is now changing. AI coding tools are making it easier than ever to generate code. The real challenge isn’t code generation. It’s clarity: deciding what to build, why it matters, and how it should behave. In other words, defining the requirements rather than writing the syntax. And that shift changes how we think about building software.
And that’s not just a product manager’s job anymore. Every role now influences the product in meaningful ways. Engineers make product decisions when they choose performance over simplicity. Designers shape the product when they adjust flows that reduce friction. SREs and infra teams define the product when they set standards for reliability and scalability. Even support and customer success teams contribute when they bring forward constraints from real users.
The future of software development will not be defined by code alone. It will be defined by the conversations, the decisions, and how clearly we capture and communicate the requirements.