What will the future of new products look like with AI? I believe taste will play a key role:
Entrepreneurship is gonna look a lot more like art than business because the only moat left will be taste, not technicality. The role of art has always been to detect the signs of cultural change—artists find creative arbitrages, saying what people think before they realize it themselves. So the future of consumer products depends on how well you can detect, define, and create what people want before they know it. Traditional market research might be less useful because most people don’t know/can’t articulate what they want—it’s up to the artistically intuitive and psychologically inclined thinkers to find the local religion or patterns of belief and desire in a given market.
“Everywhere I go I find a poet has been there before me.” (Freud)