What’s happening to organic traffic in 2025?
We surveyed 3,000 businesses to determine how their organic traffic has changed so far this year compared to last year.
Additionally, we wanted to see what happened to their total revenue.
As you can see, the majority of websites have experienced a traffic drop… but it’s not the same story when it comes to revenue.
The big winners on the revenue front were companies that adopted an omnichannel approach and focused on enhancing conversions.