Netflix introduced a new metric, Monthly Active Viewers (MAV), yesterday. MAV captures the number of accounts that have watched at least one minute of ads on Netflix in a month, multiplied by estimated average account household size.

Nov 6, 2025 · 9:10 PM UTC

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Using historical growth rates, Netflix's estimated Ad Supported MAU is 121MM.
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Replying to @eric_seufert
What does account household size means?
Replying to @eric_seufert
I may be tempted to go ad free it’s a great experience but there’s no free lunch
Dipesh Shah @mrdipeshashah
Nov 7
What was interesting in the 195 minutes I did not get one AD on YouTube. It was a great experience and it's maybe one of the reasons why I enjoyed the podcast so much, it was a compelling conversation without any breaks that made it even more enjoyable
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