Bad prompt: "Write about marketing in simple words"
Result: Generic 400-word fluff
Good prompt:
"You are a digital marketing strategist. Write a 1500-word guide on email automation for e-commerce brands with <50 employees. Include: 3 tool recommendations, 2 case studies, implementation checklist. SEO focus: 'email marketing automation.' Tone: actionable, simple, no jargon."
Result: Comprehensive, actionable guide
The difference? Specificity + Structure.
After 100 hours of testing, I found 6 patterns that turn weak prompts into expert-level ones:
1. Role Assignment ("You are a...")
2. Chain-of-Thought ("Think step-by-step...")
3. Few-Shot Examples (show 2-3 samples)
4. Context + Constraints (background + boundaries)
5. Output Specifications (length, format, tone)
6. Self-Critique ("Review and improve your answer")
These patterns work for coding, content, data analysis, and more.
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