I help companies turn more website visitors into booked calls with AI Assistants | Ex-Intercom | Posts on business, AI and all types of shit

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Joined August 2013
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Your website not getting enough traffic isn’t the problem. Your website not talking back is the problem. I used to work at Intercom, the company that built one of the world’s leading AI Agents for customer service. After seeing how hundreds of companies were using (and misusing) it… I decided to start helping them myself. Every month, companies spend thousands driving visitors to their sites, and 70% leave without ever booking a demo or talking to anyone. Not because they’re bad leads. Not because your offer sucks. But because static forms kill the experience. I saw it again and again at Intercom, great brands leaking conversions because their site just waited for visitors instead of talking to them. So now I install conversational AI assistants that: – Greet visitors instantly – Qualify through natural chat – Answer questions in real time – Send your booking link when it makes sense It turns your site into a 24/7 sales rep. Right now I’m building 5 new case studies, so I’m installing this for 5 B2B companies that have demo funnels, completely free for 30 days. If your site gets traffic but could convert more, this will show you what’s possible when you start talking to visitors instead of chasing them. DM me “AI Assistant” or drop your site link below. I’ll check if it’s a fit. (This is exactly what I wish more people did when I worked inside Intercom, take the tech and actually use it to drive revenue)
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When I worked with Intercom, our AI Agent for support jumped from 60% to 80% resolution rate in one month. Which at the time, was nuts. When it happened, I thought that AI would replace half of the world, and definitely me. But since leaving, and working with companies independently with implementing AI, I have noticed that it just reveals which half of the business is broken. When I install AI systems for clients, the strongest teams get stronger. But the disorganized ones drown. If your workflows are weak, start there before you add automation.
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Jac retweeted
You post on Twitter for 3 weeks straight, instead of gaining followers, you're down 10. You're checking analytics obsessively. Feeling frustrated. Stressed. That energy bleeds into everything, your relationships, your mood, your whole day. Then week 4 hits. One post goes viral. Followers flood in. Comments, shares, bookmarks, the whole thing. Nothing happens until everything happens. Now imagine the exact same timeline. 3 weeks of "nothing," then week 4 explodes with results. But instead of spending those 3 weeks miserable, checking metrics, feeling like shit, you're calm. Feeling WHOLE. Excited to wake up. You post, you launch, you do the work, then you move on. Gym. Partner. Friends. Living your life fully. Same 3-week wait. Same result at the end. Different experience of those 3 weeks. Which scenario do you choose? Here's the thing: You CAN have the second scenario. But you're too attached to the outcome. You're trying to control the timing. The results. Things you don't actually control. The only thing you control? How you show up to your day. How you react. How you feel RIGHT NOW. You don't have to wait for results to feel good. You can feel good today. Remember: FLOW not force.
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Exactly, AI is literally a multiplier of output
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Jac retweeted
I spoke with a CEO about AI and realised that lot of people think AI is less human. Thought it was interesting. It’s the opposite. When you use it right, it’s gives humans more time to actually be human. Answering questions. Solving problems. Not clicking buttons.
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Jac retweeted
What I’ve learned from starting an AI automation agency: You can’t brute-force product-market fit. You earn it by having 100 conversations that teach you what to stop doing.
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Jac retweeted
Your website not getting enough traffic isn’t the problem. Your website not talking back is the problem. I used to work at Intercom, the company that built one of the world’s leading AI Agents for customer service. After seeing how hundreds of companies were using (and misusing) it… I decided to start helping them myself. Every month, companies spend thousands driving visitors to their sites, and 70% leave without ever booking a demo or talking to anyone. Not because they’re bad leads. Not because your offer sucks. But because static forms kill the experience. I saw it again and again at Intercom, great brands leaking conversions because their site just waited for visitors instead of talking to them. So now I install conversational AI assistants that: – Greet visitors instantly – Qualify through natural chat – Answer questions in real time – Send your booking link when it makes sense It turns your site into a 24/7 sales rep. Right now I’m building 5 new case studies, so I’m installing this for 5 B2B companies that have demo funnels, completely free for 30 days. If your site gets traffic but could convert more, this will show you what’s possible when you start talking to visitors instead of chasing them. DM me “AI Assistant” or drop your site link below. I’ll check if it’s a fit. (This is exactly what I wish more people did when I worked inside Intercom, take the tech and actually use it to drive revenue)
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The Hidden Cost of Unqualified Leads (and How to Stop Paying It) Every business wants “more leads” But most don’t realize how expensive bad ones are. Unqualified leads waste: - SDR time - Mental bandwidth - Calendar slots …and slowly kill your pipeline efficiency. Here’s how it usually plays out: - Your marketing team drives traffic. - A bunch of people fill out your demo form. - Half of them just want to “see how it works.” - Your SDRs spend hours chasing ghosts. - Your sales team sits through demos that never should’ve happened. This is not growth. That’s busywork that doesn’t matter. The real issue here isn’t a lead volume, it’s leas quality. And that’s where AI changes the game. Here’s how AI pre-qualification works: - A visitor lands on your site. - Your AI assistant starts a natural conversation. - It learns what they’re looking for, their role, and timeline. - It decides 'is this person worth a human call?' If yes - sends your booking link. If no - helps them learn more, no time wasted. Your calendar instantly becomes a list of qualified, high-intent prospects, not random browsers. AI literally saves your sales team’s time. You don’t need more leads, you need better ones.
Jac retweeted
Everyone sells AI as time-saving. But that’s not the only way to look at it. The truth is, saving time is easy. Filling that time with the right things is where most people fail. You don’t need AI just to shave a few minutes off admin work. You need it to create space for higher judgment. Because here’s the problem no one talks about: When teams free up hours, they usually fill them with more noise - more meetings, more Slack messages, more low-value work. The hours you get back don’t matter if you don’t change what you do with them. The real ROI of AI isn’t automation. It’s attention reallocation. When your calendar is clearer, you can finally think about what actually drives progress: - Sharpening strategy - Improving offers - Refining systems - Deep creative work that moves the needle AI’s job is to handle the repeatable, so you can focus on the irreplaceable. That’s where it becomes leverage. Don’t use AI to move faster in circles. Use it to make space for better decisions. That’s what compounds.
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Jac retweeted
Most websites win design awards. But few win customers. They look great. But they don’t answer questions. Your visitors shouldn’t have to click through pages or scroll too long to find answers. The average time a visitor will spend on a page is only a few seconds, so you need to engage them. Fast. You can’t optimize conversion if you never start a conversation. Start building websites that respond quickly.
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Through building my AI automation agency, I've noticed that business is way simpler than most people think. You don’t need more courses, funnels, or fancy tools. You need conversations, clarity, and consistency. AI can help you with all three, but you still need the persistence to show up everyday and implement and refine those things.
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I’ve noticed something about founders that I’ve worked with.. They never overcomplicate business. I boil it down to these 3 things: 1. Who has money? 2. What do they want most? 3. Can you get it to them faster, cheaper or easier than what they’re using now? Ultimately that’s all anyone in business is doing.
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Jac retweeted
On average, SaaS websites lose 70% of potential leads between the “visit”and “book a demo” The traffic isn’t the issue. Friction is the issue. You spend thousands driving traffic through ads, content, SEO, and 70% of those visitors leave without ever booking a call. Not because they’re the wrong audience. Not because your offer sucks (sometimes) It’s because your site makes people work too hard to get what they want. Here’s what usually happens: - Visitor lands on site, curious but not yet sold - They scroll around, hit “book a demo” - Get hit with a long form asking for 8 fields - They hesitate and think ‘maybe later’ - They bounce This isn’t a traffic problem. It’s an experience problem. Most websites are built for the 2015 buyer. Static pages with fixed CTAs, assuming people are ready to buy. But in 2025, buyers want conversation before conversion. This is what makes AI assistants so powerful. They can: - Engage visitors the second they land - Qualify them through natural conversation - Send your booking link when it makes sense - Work 24/7 without you or your team having to lift a finger You’re not replacing the booking form. You’re removing the friction for the ‘not quite sure yet’ website visitors.
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Jac retweeted
Good AI doesn’t feel like AI. You shouldn’t notice it. It should blend into the background - quiet, consistent, useful. It should feel like everything just works smoother.
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Jac retweeted
Don’t add AI to your business before you nail down the basics. AI won’t fix a broken offer. It amplifies what’s already there - good or bad. Get the fundamentals down first: 1. Audience 2. Offer 3. Message Then add tech
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Jac retweeted
Automation without understanding the workflow is scaling what doesn’t work. Everyone wants to automate everything. But if your underlying process is broken, AI will just break it faster. Before you automate, understand the actual workflow. What steps are manual? What steps repeat? Where do handoffs die? AI amplifies whatever you feed it, clarity or chaos. Clean process first. Then automate. Otherwise, you’re just scaling the mess.
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