In 1993, Steve Jobs was largely absent from public following his departure from Apple in 1985. Jobs had founded NeXT, a company that produced high-end Unix workstations, but it struggled commercially. The entry-level NeXT workstation was priced around $5,000—approximately $15,000 in today’s money—yet it was by far the cheapest Unix system available at the time, even making a true Unix system accessible to ambitious home users.
Despite its technical innovations, NeXT's hardware failed to gain significant market traction. In February 1993, NeXT ceased hardware production to focus solely on software, particularly the NeXTSTEP operating system. The April 1993 issue of UnixWorld featured a cover story titled “Does Steve Jobs have a future in software?”, accompanied by a headline reading “Steve’s gone”.
Ironically, four years later, Apple acquired NeXT, bringing Jobs back into the company. He played a pivotal role in revitalising Apple, leading to the development of revolutionary products like the iPod, iPhone, and iPad, which transformed Apple into one of the most valuable companies in the world.