We all know that organic and SEO traffic to our sites is dropping rapidly.  And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.   One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition. So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user). You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased). The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this.  And if you don’t do it, I guarantee your 25-something year old competitors are