Award-winning technical SEO consultant. I help brands to compete on technical SEO, performance, and structured data.
York, England
Joined May 2008
- Tweets 31,248
- Following 4,083
- Followers 14,646
- Likes 88,326
Jono Alderson retweeted
The story of my life so far in WordPress this morning. 🫠
I've lost count of how many different plugins have something similar to this in their changelogs across all my client sites.
And immediately after updating, the WordPress Admin area becomes utter garbage. 😭
Jono Alderson retweeted
This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)
🆕 Founder of AI visibility tracking tool Lorelight is now shutting down the tool and said "there's no such thing as "GEO strategy" separate from brand building. For the large majority of brands at least." in LinkedIn post linkedin.com/posts/benjaminh… and also wrote a long blog post about it growwithless.com/shutting-do…
Jono Alderson retweeted
Want to work on WordPress at Google?
Site Kit (5M+ websites! 📈) is looking for an engineering lead.
This is a key role bridging the WordPress ecosystem with Google's engineering (Search, AI, Ads).
While I'm not on the team, happy to answer questions!
Jono Alderson retweeted
updated rockstar website loads 16MB of JavaScript, even images are just 10MB, wtf rockstargames.com/
A plumber drove past me with a Hotmail address on the side of his van.
For years, that would’ve been a red flag.
Now, in an age of AI-generated everything, it might be the most trustworthy thing I’ve seen all month.
jonoalderson.com/conjecture/…
Jono Alderson retweeted
No Man's Sky Breach
🚪Breach Expedition
🏴☠️Space Wrecks
🧑🚀Prime System Exploration
🔧Salvage Ship Parts
🪐Survive Gas Giants
💎Atlas Corvettes
🦑Infestations
👻Ghost Starship
🎁New Base Parts
🏗️Improved Ship Building
💪Salvaging
Out now, a free update
No Man's Sky Breach
Experience the spookier side of the No Man's Sky universe in the Breach expedition. Salvage the wreck of the mysterious Ghost Ship and scavenge new parts for your own ship builds
Show me an SEO tool using AI to help people create original ideas and value.
Show me an SEO tool using AI to help people get better at differentiating their businesses and propositions.
Show me anything except yet another SEO tool pushing people to drown the internet with slop.
3 million websites now publishing AI slop on autopilot. How is that good? How is it valuable? How does it help you to compete with and differentiate from the rest of the market? Urgh.
There's a reason that I pushed back against this kind of crap when I was at Yoast.
The future of WordPress SEO is here and It's a GAME CHANGER!! 🤩
I'm excited to share that my team AIOSEO (@aioseopack) has just launched one of the most transformative update for WordPress site owners.
Here's what's new:
AI Assistant Block - that writes entire blog posts IN your editor
AI Image Generator - creates custom visuals and images from text prompts.
Comprehensive Site Audit - helps you find SEO issues and shows you exactly how to fix them—all without leaving WordPress.
LLMs.txt for AI Search - helps you rank in AI search results with the new llms-full.txt file that makes your site more discoverable to AI engines.
No more writer's block. No more stock photos. No more guessing what's broken.
Just describe what you need → Our AI builds it → you publish.
This is the WordPress SEO game-changer you've been waiting for.
There's a reason why over 3 million WordPress professionals already trust AIOSEO, and you should too!
If you're serious about growing your WordPress site's visibility, traffic, and conversions—this update is a must-see.
What WordPress SEO challenges are you facing? I'd love to hear what features would help you most.
Jono Alderson retweeted
the Colorado River will soon dry up, but at least we have this
Asked Atlas to center a Div in Webflow.
Took the AI 25 minutes and two take overs but it finally managed to set the body to display flex. (Should have done it on the red div parent not the body)
It also changed a bunch more things like a junior clicking around…
I successfully burned a forest for this.
Jono Alderson retweeted
The WPE vs #WordPress lawsuit is still so crazy. Like here is a recent appeal to keep communications sealed regarding likely financial deals to endorse someone or a company on wordpress dot org.
Don't forget that up until all of this happened, WordPress dot org was assumed to be owned by the non-profit WordPress Foundation (in fact, the founding documents for the Foundation list its website as WordPress dot org, which it seems to have never been). But it's just owned by Matt personally.
I asked the question before, and I'll ask it again - what were all those people contributing free time, translations, and verbiage etc. to on WordPress dot org over the years, if it wasn't in the Foundation? Just Matt? I am no lawyer, but I actually think that's a violation of California labour code, as it's effectively unpaid labour at that point. For everyone who volunteered code, text, etc., they did it for free for apparently a private entity since it wasn't the Foundation.
I really wish WPE had listed the WPF as part of the lawsuit, as someone really needs to bust this shell game apart. That fact that WPE is pushing hard for an actual organization chart / position list of over 100 people (which Automattic / Matt are resisting as apparently telling them who does what in the company is too onerous for them) makes me think they are using that as a means to figure out what's going on internally, and what are the relationships between the WPF, Matt, and Automattic.
storage.courtlistener.com/re…
Google's position on publicly indexable URLs: consciously and deliberately manage their crawling and indexing directives. Like it's 1996.
I’ve been investigating dead websites for years.
Same symptoms every time - bloated code, missing structure, too many dependencies and not enough care.
It’s not murder. It’s neglect.
And it’s everywhere.
jonoalderson.com/misc/the-de…
Jono Alderson retweeted
🗣️ Announcing cost data import for Instagram, Facebook, and TikTok 📸
No more bouncing between TikTok Ads or Meta Ads and Google Analytics! Calculate ROI and ROAS in one place, and make smarter business decisions.
Import cost data from Meta Ads: goo.gle/48VZ7Td
Import cost data from TikTok Ads: goo.gle/4h2aStq
Jono Alderson retweeted
Subtle distinction between:
"building apps for AI to use"
and
"becoming data vendor/supplier to AI"
.... ChatGPT "hates" your app. If they could skip using it and directly provide information, they would.
The "chat to Apps" is a bandaid solution.
At some point the "app"will not exist.
You'll create an MCP (and API) that LLMs will use.
No app.
No interface.
No UI.
Nothing to download.
No installation.
For example, with e-commerce integration (Shopify/Stripe), soon, how many stores will see drop in visits without drop in revenue (hopefully)?
i love anish so i will respectfully disagree here.
when jobs launched the app store, there was no general reasoning underneath iphone. here, chatgpt already has world knowledge, context, & intelligence baked in. every long tail app is already baked into gpt or better yet it can simply generate it.
so with this in mind most valuable “apps” will just be thin wrappers around missing data. if you’re zillow, that’s housing data. if you’re canva, maybe that’s design templates (although openai can likely make posters already).
it’s not really an application play.. it’s a data play. & giving your data to openai is effectively deepening their moat, since every app built here trains their system to do what you do. users stay in chatgpt. your edge decays over time.
in essence devs are feeding openai context it doesn’t yet have, which then increases openai’s moat. the more useful their plugin, the faster their own differentiation evaporates.
we’ll see how this plays out but i think it’s imho it’s not yet equivalent to app store even with 100x distribution.
Jono Alderson retweeted
Good to see llms.txt getting spanked.
Tip - I noticed some LLMs fanning out queries to my HTML sitemap, so I just made my HTML sitemap more contextual for LLMs taking shortcuts.
