“What could they possibly be building here?”
Was the question I asked day by day, toward the tail end of 2023, as a construction project took place at a superb location.
Every passerby was equally as curious as myself.
Weeks passed, and with every new addition...
I noticed underground tanks being installed. The roof featured wide, open spaces designed to let cars pass through effortlessly.
Then... a collective murmur started spreading, and finally, the realization hit:
“Oh yes! It’s a fueling station!”
Mind you....
This wasn’t just any gas station.
Unlike the small, cramped, and risky ones we had become accustomed to in the town, where you'd have to be extremely careful to have your way in, or else your car would be hit, scratched....
This one was sleek...
Spacious.
And strategically designed to handle a high volume of customers with ease.
We really couldn’t wait for it to open.
The launch day arrived...
And it seemed like the entire community turned up to fuel their cars and bikes.
Finally...
We have a fueling station that feels modern and inviting.
We were all excited.
But something unplanned happened just one month later.
I found myself driving back to one of the old, cramped, and chaotic gas stations I had sworn off.
No.
It wasn't only me.
Many of us had quietly migrated back to that risky place again.
The new gas station, with all its advantages, suddenly seemed…
Unremarkable.
I know your next question is... "HOW?"
How could this happen?
How could a business with such an ideal location, perfect layout, and undeniable appeal fail to hold our attention?
Well...
I’ve seen this happen time and again.
Supermarkets, pharmacies, eateries, and many other businesses that are dependent on location have faced the same fate.
The issue isn’t the location.
It’s the missed opportunity to MAXIMIZE that location.
Let me tell you...
A great location is like an irresistible invitation. It catches the eye, announces your presence, and likely compels people to step in.
If they finally step in...
Would they return?
Location is just the beginning.
It’s what you do with it; how you optimize the experience, meet customer needs, and deliver consistent value, that determines success in a location.
At every local business I’ve opened, I have heard something like;
“but you are so lucky with this location, dude!
That's very true...
But without me maximizing it, there’s no way you’d ever think of me being lucky.
There’s no point in finding the perfect spot if you don’t make it irresistible for customers to stay and come back.
The power of a location does not lie just in being seen.
The power lies greatly in giving people a reason to return.
I always know your next question, so I'm prepared.
And I'll answer it.
How do I maximize my business location?
How do I turn it into something more than just a place customers notice?
How do I turn it into a destination they trust, love, and recommend?
1. Optimize Your Location’s Accessibility
Ramps, wide aisles, and good lighting are not just essentials but also signals of care.
2. Turn Customers Into Advocates
Happy customers are your best marketing tool, especially for a location-based business. Word-of-mouth travels faster when people associate your location with exceptional service and convenience.
So, focus on customers’ satisfaction from the start.
3. Understand the Flow
Foot traffic is different from drive traffic. Not all prime locations cater to the same kind of movement. Tailor your approach to the type of traffic your location gets.
Offer convenience for drivers.
3. Capture Passersby:
Entice people passing by with clear signage, special offers, or eye-catching displays.
4. Turn Your Location Into a Landmark:
People should associate your business with your location as a “must-visit” spot. Whether it’s a signature design, iconic branding, or an innovative concept, make your presence unforgettable.
Thank you for your time.
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See You Again Next Time.
I'm The Mad Profit Guy.