building @instantai, previously head of marketing @clay
Brooklyn
Joined March 2019
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I've rewritten 300+ websites for startups from pre-seed to unicorn.
Here are my top learnings 👇
Matt Maiale retweeted
Exciting milestone: Instant Domain Search hits 20 years!
What started as a side project now is loved by millions and runs 100k+ daily searches.
To celebrate, we created a time machine of the internet: instantdomainsearch.com/time… 👾⚡
Matt Maiale retweeted
Dropping ep. 2 of Early Access - where we talk w/ the first 10, 20, 50 hires who helped shape breakout startups from the early days.
@maiale was the first marketing hire at Clay - the GTM platform now used by thousands of sales teams & valued at $3.1B.
open.spotify.com/episode/1Dx…
Matt Maiale retweeted
Introducing the Instant Domain Search @raycast Extension ⚡
Now within Raycast's command bar you can search domains and chat directly with our MCP Server.
Let us know if you have any thoughts!
My favorite tools are the ones that are actually fun to play with.
We added “instant” availability to Bulk Domain Search so you see results before you even hit enter.
It makes the tool feel wicked fast and discovery becomes play 😎🤠🥳
We shipped a new UI for instantdomainsearch.com!
Our challenge: modernize the domain search experience while maintaining sub-20ms latency.
With 80k+ MAU, we run A/B experiments for any update to get statistical significance first.
Here's a handful of our learnings:
Hey folks! Fun (free) project you should check out.
We built an MCP server that gives Claude, Cursor, and ChatGPT real-time access to domain availability.
Give it a try: instantdomainsearch.com/mcp ⚡
copywriting is also about designing to be easily digestible
here's a great example of applying copywriting techniques to marketing visuals
s/o zapier.com
Check out my essay "Enterprise is eating the world" where I dive into how the venture capital boom has caused a focus on solving unneeded problems.
And how things might quickly change.
mattmaiale.substack.com/p/en… mattmaiale.substack.com/p/en…
The problem is it's slowing down innovation.
We reshaped the venture capital model:
Invest to innovation → Invest in what raises faster (mostly B2B)
So much money has been poured into the market recently.
The result? Businesses have a lot more money to spend.
Capital is circulating from startup to startup to startup, inflating sales, and growing each other’s valuations.
B2B startups have boomed over the last 5 years.
24% YoY growth rate to be exact.
But at what cost? Innovation in real-world problems. 👇
Matt Maiale retweeted
For the last couple of weeks I have sat down with @kareemamin and the exceptional team behind @clayrunHQ, to learn everything about how they work.
A thread 🧵👇
That's it friends!
Check out Clay's Product Hunt launch here: producthunt.com/posts/clay-8 🥳
Reply to this thread with any go-to-market questions! 😄
Don't overlook talking to customers after launching.
Even as you scale, do things that won't: team demos, Q&A sessions.
The competitive advantage of any startup is its ability to learn, pivot, and build 10x faster than large companies.
Keep your ears open!
Ask your customers how to pitch your product, not your team.
When you're so heads down on your product, it’s easy to make assumptions about what attracts users.
Before launching, ask early adopters what makes your product special, then sell that to new users.