You mean two years ago you got rid of one of the most marketable and well known brands that's ever existed for absolutely no reason at all.
X
 @X
Jul 23
2 years ago today, we set the bird free

Jul 23, 2025 · 3:24 PM UTC

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Replying to @mattrogowski
Biggest fumble in branding history and I'm not exaggerating
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Replying to @mattrogowski
“X post” will never be better than “tweet”.
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Replying to @mattrogowski
twitter used to be a hub; everyone was on it and tweets could actually be culturally relevant. now it's become more of a tumblr. The algorithm only shows you what it think you want to see, limiting the scope of info & what is actually popular right now. it's all messed up
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Replying to @mattrogowski
they got everyone to call them tweets for fucks sake how could you give that up
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Replying to @mattrogowski
would've been smarter to make X the umbrella brand like meta or alphabet
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Replying to @mattrogowski
Well... the natzification thing would have been harder with the bird still present...
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Replying to @mattrogowski @andjamwar
Everyone I know....that uses the platform......still calls it Twitter. I seriously doubt it will ever referred to (by the masses) as "X"
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Replying to @mattrogowski
They don’t even have a logo anymore, it’s just a letter, next to the same letter, next to a gold checkmark
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Replying to @mattrogowski @Ya_a_seen_Him
People who call this app X
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Replying to @mattrogowski
And most people still call it Twitter, or say "X, i.e., Twitter …"
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Replying to @mattrogowski
Dear @grok, be real. No one calls this shit X, right? We’ve all agreed it will be known as Twitter forever right?
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Replying to @mattrogowski
And most people still call it Twitter.
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Replying to @mattrogowski @Judyallbrite
And two years later, everyone still calls it Twitter and when the news says X they have to also say “formerly known as twitter”
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Replying to @mattrogowski
It's only been two years? I feel like I've been deprecating Twitter API SDKs code from my repos forever.
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Replying to @mattrogowski
why arent you posting this on bluesky then
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Replying to @mattrogowski
It was known for corruption and censorship. Not something any reasonable person would want to be associated with.
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Replying to @mattrogowski
Shame on you, calling Elmo's ego "no reason at all" 🫣
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Replying to @mattrogowski
just for everyone to still call it twitter
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Replying to @mattrogowski @isa_levante
Bigger blunder than New Coke.
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Replying to @mattrogowski
And despite his efforts most of us are still persisting with “Twitter” and “Tweets” anyway
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Replying to @mattrogowski
He's the brand destruction King: Tesla, Twitter, what next?
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Replying to @mattrogowski
Oh there was a reason. It’s called egoic narcissism.
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Replying to @mattrogowski
He can't help it. He's obsessed with the letter X. It's weird.
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Replying to @mattrogowski
Yep, worst rebrand in history.
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Replying to @mattrogowski @GDazman
It’s because Elon likes the letter X and puts it in everything, that’s it
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Replying to @mattrogowski
It’s worth more now.
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Replying to @mattrogowski
In their defense they also made it racist and riddled with propaganda
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Replying to @mattrogowski @librab103
Socio/psychopath had to change names bc that’s what he does - what’s the current burn?
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Replying to @mattrogowski
We're still here though
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Replying to @mattrogowski
Irony
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Replying to @mattrogowski
They did it for politics and AI data, not a good reason, but not for no reason.
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Replying to @mattrogowski
This site is the only thing I'm okay with deadnaming.
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Replying to @mattrogowski
Yep and now the rebrand is more marketable and popular than ever
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Replying to @mattrogowski
No, he didn't mean any of those things at all. You ignorant Fool.
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Replying to @mattrogowski
And yet here YOU are.
Replying to @mattrogowski
I wouldn’t call a complete takeover of the government ‘no reason at all’
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