A permanently crewed lunar science base would be far more impressive than a repeat of what was already done incredibly well by Apollo in 1969
Blue Origin could likely land on the Moon before SpaceX but this is Blue Moon Mk1, a small lander testbed for Blue Moon Mk2 that would provide no value if man rated.
So why bother man rating it to beat China? China doesn’t plan on flags and footprints, they plan on permanent settlement.
Artemis should be about permanent settlement on the Moon and early missions to Mars, not another flags and footprints like Apollo.