"Everyone is more tired than you think." That's the assumptions that Ami (former CPO Faire and VP WhatsApp) brings to product decisions. I love Ami's quote from our interview: "Nobody wants to learn a new thing. They want relief. A sanctuary where stuff just works." Ami breaks simplicity down into 3 questions: 1. What should I build? What makes your product indispensable? At WhatsApp, it wasn't AI or photo editing. It was making sure calls and messages went through for free, every time. 2. How should I build? What makes your product familiar? WhatsApp matched your phone's OS defaults so it felt familiar even if you'd never used it. 3. How do I tell the story? What story are your users already telling? One user said "WhatsApp feels like a part of my arm" – revealing it should feel like a natural extension of communication, not a separate tool. I remind myself to "do the simple thing first" every day, which is why I was so excited to get Ami's practical lessons on this topic. 📌 Subscribe to get our full interview tmr: piped.video/@peteryangyt?sub…