In an industry where the value of unsold seats vanishes into thin air the moment a #flight departs, revenue management (RM) has always been a high-stakes balancing act for #airlines. This report, produced by #PhocusWire in association with @PROS_Inc, explores the role of artificial intelligence (AI) in airline retailing as the industry moves toward Offer and Order Management (OOM) and adopts more flexible, customer-centric strategies like continuous pricing. Check out the full report now on #PhocusWire, bit.ly/4orDsaU. #travelnews #traveltech #travelindustry #businessintelligence #travelpayments #traveltechnews #AI