It’s easy to share when things go well.
But building a startup? Most of the time, it doesn’t go according to plan. Stuff breaks. Solutions don’t work. Customers get angry. You gain 2 subscribers but lose 5 by the end of the day.
It’s a fucking emotional rollercoaster.
You work harder than you should.
You question everything.
And still, you wake up the next day and try again, because you care.
After 1.5 years building Midday I’ve realized it’s not about the perfect plan. It’s about the persistence to keep showing up when nothing works.
And that’s where a great cofounder matters more than anything.
Someone who believes just as much when things break.
Who pushes you when you’re stuck.
Who carries the vision when you’re tired.
Startups are too hard to do alone.
If I’ve learned one thing:
Take bigger bets. Move faster.
Most “safe” decisions don’t move the needle anyway.
You’ll fail a hundred times, but all it takes is one right call to change everything.
Building Midday has been chaos, clarity, exhaustion, and joy, all at once.
And I wouldn’t trade it for anything.
Here’s to everyone building through the mess.
Keep going.