I’m fired up…
JLL has apparently fired legendary CRE broker
@BobKnakal for allowing his personal brand to outshine the firm brand.
They all but admit it in this statement from their President:
“At JLL the client comes first, JLL comes second and the individuals come third. That’s the true recipe for success.”
This is a HUGE mistake on JLL’s part and shows that they do not understand business in 2024.
The consumer wants to see the individual.
High trust professions (doctors, lawyers, accountants) are the ones where consumers want the individual brand the most.
The consumer wants to know you, the way you think, your lifestyle, your skill set.
It builds trust.
Listen to this podcast with
@EdMylett and
@roryvaden. It will be the best thing you do this week.
Then, keep building your brand!