I have a question for my Chinese friends. A few days ago, Chosun Ilbo, the largest conservative newspaper in Korea, published an article saying that Porsche is being overtaken by Xiaomi. It said that Porsche recognized the potential of the Chinese market early on and went all-in in China from the beginning. By 2015, China had already become Porsche’s largest market, and in the early 2020s, Porsche sold about 100,000 units per year in China, accounting for one-third of its global sales. However, its sales in China fell to 50,000 units last year, and this year it is expected to decline even further. But the article argues that Xiaomi, which sells cars for $27,000, is bringing down Porsche, which sells cars for $68,000. I just don’t understand this. Aren’t $27,000–$30,000 cars and $60,000–$70,000 cars in completely different segments? I find it hard to understand how Xiaomi is “destroying” Porsche…
Replying to @Jukanlosreve
I toured the Xiaomi factory in Beijing last week and they were dogging on Porsche even then the factory is so roboticized they've ~4x'd Porsche's daily production on 1/3 of the worker count despite this NEV competition compresses margins like crazy. hence the low sticker price

Nov 7, 2025 · 7:25 AM UTC

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Xiami manufacturing is so futuristic.
Yes. And the Beijing 2nd and 3rd factory will be in full capacity in 2026. Their capacity will increase to >1,000,000 car/year at the end of 2026🙂
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Is not even their factory
xiaomi EV has a high profit margin. "In the second quarter of 2025, the gross profit margin of our smart EV, AI and other new initiatives segment reached 26.4%. " (in this, smart EV makes up over 95% of the revenue)