in 2015 nearly-bankrupt obsidian, in a defining moment in video gaming, launched a kickstarter & leaned on the players to keep them going. it worked. they developed pillars of eternity. they connected directly with the players. they raised $4M
then microsoft bought them:
When you email issues to Obsidian Entertainment (the video game company) their AI support hallucinates and tells you to email Obsidian (the note-taking company) instead.
The perils of trusting an LLM with your customer support.