Founder of @AppMastersCo - the most affordable, most effective app marketing agency. CEO - @indieappsanta
Bay Area
Joined April 2008
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- Following 561
- Followers 8,209
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Why do I keep creating content even though I'm NOT getting the attention I deserve?
Easy...
1) I use it as a way to learn and teach
2) Most people stop before they allow themselves to get that attention
3) You do NOT need a big audience to build the business of your dreams
Live coaching and going beyond App Store search…
App Marketing Beyond ASO (Live Coaching Call) x.com/i/broadcasts/1kvJpMnrP…
You’re not chasing cold users. You’re reigniting warm leads who’ve already converted once.🔥
Learn more: buff.ly/eSq5BFB
1️⃣ Go to your subscription product → Offers → Win-Back
2️⃣ Pick a discount (e.g. 6 months for $9.99)
3️⃣ Choose users who cancelled in the past 30-90 days
4️⃣ Publish. Done.
That’s it — a 5-minute setup that can lift revenue 10-20% for large apps.
Imagine: someone cancels their $39.99/year plan → a month later they see a “6 months for $9.99” offer right in their App Store settings.
💡 It’s ridiculously easy to set up:
🚀 Add +10-20% more revenue in 5 minutes!
Apple dropped a feature that most big apps still aren’t using — and it’s leaving real money on the table.
Win-Back Offers in App Store Connect let you target churned subscribers with a discounted offer directly inside the App Store.
Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)
buff.ly/nRBhWVW
✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR
✅ What “keyword installs” really are — and why big companies secretly use them
✅ Why some “grey-hat” tricks still work (but come with a warning )
✅ How to grow smarter without getting banned
Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)
During the @RevenueCat App Growth Annual, I exposed all the black hat or "growth hack" strategies that I've heard exist from a reputable source.
In the video, you'll learn...
Think:
“This orange is your customer base — squeeze too little, you miss potential. Over-squeeze, you burn out.”
It’s how creators simplify psychology — & how you can simplify your growth story.
🧠 Make your message visual.
💡 Make it memorable.
📈 That’s how virality starts.
App founders — want your content to go viral without spending big on ads?
Try the Metaphor Framework. 💡
Here’s the idea:
Use simple, relatable analogies to explain your app or product concept.
@appmastersco
Get your Halloween costume on and watch how to increase your app revenues…
Top 5 App Monetization Trends You Can’t Ignore for 2026 x.com/i/broadcasts/1dRKZaRQD…
Shout out to the @appmastersco for helping me put together this skit... 🤣
Register Now:
buff.ly/7sft0S0
Our friends at @AppsFlyer are unveiling their first-ever Fall Release, and trust us, it’s big.
We wish we could spill the details... but we can’t (yet).
👉 Register for the online event on November 18 to see what’s next for the future of marketing 🚀
Steve P. Young retweeted
🚨 Heads-up, iOS devs: Apple just introduced the Retention Messaging API. It lets developers decide what shows up on the native “Confirm Cancellation” sheet. You can add custom copy, and more! Let's explore 👇
Steve P. Young retweeted
A Hollywood actor with zero coding skills just shipped an app that solves a problem we all have.
Kunal Nayyar (Raj from Big Bang Theory) built an app without writing code, without quitting acting, without burning out.
His @AppMastersco interview with @stevepyoung is a masterclass in sustainable founder life.
Here's his playbook:
🧵
Big time celebrity on our show…
From The Big Bang Theory to App Founder x.com/i/broadcasts/1MYxNlEYj…
Steve P. Young retweeted
Thanks @stevepyoung for clarifying this. I benefited from this Gone Free campaign. Will try this again.
The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained piped.video/2S8Lqu_50EM?si=rQrC… via @YouTube
🎯 Why it worked:
✅ The animation created an engaging, story-like entry to the offer.
✅ The paywall triggered seamlessly as the animation concluded.
It’s not just a design upgrade — it’s a smarter way to convert. ⚙️
@appmastersco #paywall
What if your next campaign could launch — without an app update? 👀
@tigran_mk ran a seasonal offer using animated paywalls powered by @Superwall + Lottie, all configured directly from the backend.
No delays. No resubmissions. Just real-time control.
