what is actually more wild is they might have added in the Sponsored Results header, but they also made the ads look identical to search now which i am certain will increase sales.
i do like to click on competitors ads or companies i don't like though just to cost them a few cents
Worse is when google does it on Google Maps, and you are in a rush and don’t pay attention that the first place isn’t the one you just typed and that gets you to a completely different place! Makes me angry at google and at the place I just went to…
yeah I noticed too, and that `border-bottom: 1px` under the first set of subresults is misleading - makes you think it's the end of sponsored results. So it's either on purpose, or A/B test did extremely well because of the fact it's confusing
10+ years in brand marketing/SEO here. I can tell you without a doubt that the average user doesn't realize these are ads.
We've been trained for years to look for the "ad" icon. First it was green, then it was black, now it's gone.
Use Kagi, it's the only search engine where it is the product, not the user. There are no ads, and they don't sell your data. You get the results you're looking for and nothing else.
I'm not paid by them, I just love what they're doing.