You can keep getting new customers and still lose the ones you already have. Real growth comes from understanding your existing customers. RFM Analysis is a simple way to do this. A thread 🧵 #RFMAnalysis #DataAnalysis #CustomerSegmentation

Nov 8, 2025 · 8:12 PM UTC

1
2
15
RFM breaks customer behavior into three simple things: 🕒 Recency – how recently they bought 🔁 Frequency – how often they buy 💰 Monetary – how much they spend It helps you see loyal customers, high-value customers, and those at risk.
1
1
Shoutout to @Rita_tyna for highlighting RFM during her Power BI Project Club November Dashboard Challenge review. Focus on your best customers, not just getting new ones. Understanding behavior drives smarter decisions and better growth.
2
5