My essay “THE VULGAR IMAGE” for Spike Art Magazine (@spike_art) is now free to read here: spikeartmagazine.com/article…

I’m not gay, but my mouse is 🏳️‍🌈 🐁

Humanoid Robotics x ERC-S November 2025

It’s 2025, telling people to get in on a collection because of X, Y, Z makes no sense beyond “Do you like it?”. In fact, trying to convince people sometimes is a red flag. The time of buying something and immediately turning to X to convince others to support your thesis is over. Just buy what you like. No one should care what you like.

The Dead Can't Take Selfies - Why art must stand up for itself. The crypto-art space is particularly fixated on this idea that an artworks value should be inexorably linked to that artists social network. I have seen it go so far as to be said that; an artists fundamental skill within their medium and the weight of their concept, are worthless compared to how they network themselves. I do not think the people who make such statements truly understand art. Actually let me reiterate; I do not think it is possible to genuinely know anything about art and hold such statements to be true at the same time. Even the most basic understanding of art as expression of self, understanding of others, mediation on life, or dedication to a process, should undermine any thought that an artworks value is predicated best on the salesmanship of its creator. Now I am not saying that value cannot be generated from this showmanship, Nor am I saying that this showmanship cannot be part of the art. What I am saying is that if your primary perception of an artworks "value" is how well the artist sucks dick at a crowded event, then you arent really talking about the merits of an artwork, you're talking about the merits of a salesmen. Which is a ridiculous way to judge art, when there is a good chance at such an event "you" aren't looking at the art at all, you're looking at the people, who are looking at the people, looking "at" the art. You're looking for the waiter who had those nice hors d'oeuvres you liked, looking for someone with a smoke and a light, you're probably looking towards the bathroom to relive yourself from that glass of red, and and knowing most of you, maybe for a little touch up of white. "but but C.B marketing is a key part of sales" You arent wrong, and at no point here have I suggested an artist do nothing to market themselves, nor have I said that marketing isnt important to sales. But my issue is not that marketing is done in service of a sale, my issue is that people have had their brains so thoroughly warped by capitalism that they have placed the notion of marketing and sales above the merits of the artwork itself. They are unable to detach themselves from this imposed system of wealth and have allowed it to override any other perception of value. It is the sort of thinking that sees a gorgeous meadow in bloom and thinks "I should buy this land and charge people to enjoy its beauty" as opposed to the thinking that says "I should paint this landscape so others can enjoy its beauty". Yes the painting may be for sale, but looking at its free, and nothing of the original beauty is destroyed in the process. It is of little relevance to these minds if the artwork can be seen clearly in that selfie you posted, what is of importance is the style of your room, the setup of your studio, there needs to be nods to wealth in that mise en scene, but also the clear (romanticized) struggle, you should be dressed up well, enough skin on show or an appropriate watch on to satiate their thoughts, but also try to look like you're ion the middle of working. You should stage this display carefully, give no hint of your true process, personhood, and certainly not your politics, just give them that saleable image of "self". Nevermind that the when the artist is dead there will be no new selfies, no new statements to inflame or appease, no networking dinners or backroom parties. There will only be the art. Now before i conclude I know there are some still reading this crying out that "If the artworks marketed better, and sells better, then the artist can make more art, so marketing serves the art" And again I acquiesce that yes marketing can and should elevate the art, and hopefully it brings commercial success that creates more work in time, but the actual quality, the true value of the art cannot be quantified by its marketing, unless you are to put forward that Phillip Morris is the greatest artist of all time, and Van Goughs work merely that of a meaningless hack. - Thanks to @exchgART and @bonk_inu Art Masters for understanding an artworks merit and true value are not in the marketing copy or artists selfie that get posted alongside it.

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