Sierra Club: GO WOKE, GO BROKE. (AND CRIMINAL)
GROK:
Yes, the Sierra Club has undergone a significant shift toward progressive social justice priorities—often labeled "woke" by critics—starting around 2016-2020, which many sources across the political spectrum describe as contributing to internal chaos, declining membership (down over 60% since 2019), financial deficits (projected $40 million shortfall), mass layoffs, and a loss of focus on core environmentalism.
Denouncing founder John Muir in 2020 for racist remarks and associations (e.g., with eugenicists), leading to plans for removing monuments and reexamining history. Executive Director Michael Brune called it "pulling down our own monuments" amid broader racial reckoning post-George Floyd.
fROK