A theory behind big brands and franchises is they're supposed to standardize quality and reduce uncertainty for the customer. A Coke in one restaurant is supposed to be like a Coke anywhere else. And yet, there are many videos online of soda connoisseurs blind tasting Coke cups from different chains - McD, CFA, Wendy's - and they consistently nail which is which. You can probably imagine what "McDonald's Coke" tastes like right now. This seems like a failure of the brand to do its basic function, which is to uphold integrity and eliminate any "Coke arbitrage" between points of sale. Indeed, Coca-Cola promotes its own inferior product in the form of the Freestyle machines (seen at Wendy's) which are universally regarded by fans as dispensing the most recognizably terrible Coke of any restaurant. It's so bad I don't understand how at some point product labeling law doesn't intervene and say you can't legally call it Coke. The company seems not to care at all about their reputation in the marketplace. This is more consistent with the behavior of a monopolist, finding the minimum viable Coke machine for every partner they distribute with, rather than a competitive brand trying to win anyone over or set the rules for potentially cheap sellers.