When I first heard that athletes were “tokenizing their IP,” I thought it was just another buzzword.
Then I saw what
@SCORProtocol and Sweet had actually built and it clicked.
Over 2,000 athletes and teams, from Chris Gayle to Naomi Osaka, already have verified IPs integrated into the SCOR ecosystem.
That means their names, likenesses, and brands are now programmable assets that can be used in games, tournaments, and collectibles with revenue shared directly between creators, fans, and IP holders.
It’s not fan fiction anymore. It’s fan ownership.
You can play with the brands you love, earn from them, and even co-create within approved terms all transparently, on-chain.
That’s what IP tokenization really means:
Turning fandom into a market where everyone involved wins, not just the intermediaries.