Built Bing Webmaster Tools. Helped launch Schema.org (structured data). Ran SEO @MSN. Ex-VP @Yext. Author @McGraw-Hill. Guitar builder. GenAI search strategist.

Los Angeles
Joined May 2007
duane forrester retweeted
The New Optimization Stack: Where SEO Meets AI Retrieval. via @DuaneForrester: hubs.li/Q03R_j0D0 #SEO
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Click the link and join us gang! Going to be a great day of learning! 🤝🙏
📊 Rankings & traffic don’t tell the full story anymore. As ChatGPT, Gemini & Perplexity reshape discovery, brands need new metrics. Join @DuaneForrester at #SMX Next to uncover 12 KPIs for generative AI search & future-proof your SEO. 🔗 searchengineland.com/smx/nex…
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duane forrester retweeted
The New Optimization Stack: Where SEO Meets AI Retrieval. via @DuaneForrester: hubs.li/Q03R_gzc0 #SEO
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I need help gang: is @digitalocean a legit, trustworthy company! They shut off my active server and now apparently require a gov-issued ID to reopen my account. It’s paid, I have done nothing - this seems suspicious to me. Are they a trustworthy hosting company?
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Interesting survey a friend is running on the Adoption of AI in Software Development - please, if you have experience in this area, take a few minutes and hit the survey: forms.gle/FXVqF46JxMfUFgCT6 (Mark is one of my former MSFT managers.)
Traditional SEO taught us to optimize for algorithms. Now we optimize for models. The stack has split from crawl & index to retrieval, reasoning, and response. The future of visibility starts here: duaneforresterdecodes.substa…
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I’m thrilled to be speaking at SMX Next, online November 18-19! Don’t miss my session, 12 new KPIs for generative AI search success + Live Q&A, featuring live Q&A. Learn more here searchengineland.com/smx/nex… and grab your free pass to join me! events.searchengineland.com/…
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duane forrester retweeted
How Agentic Browsers Will Change Digital Marketing. via @DuaneForrester: hubs.li/Q03QWfs60 #marketing #SEO
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duane forrester retweeted
How Agentic Browsers Will Change Digital Marketing. via @DuaneForrester: hubs.li/Q03QWcV50 #marketing #SEO
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Great article by @MediaWyse here. And I’m not just saying that because he mentioned me! 😁
From “toddlers and drunk adults” to LLMs, clarity is now the key to surviving AI search. My new @sengineland piece breaks down how bloggers can stay visible in a retrieval-first world. ft. @duaneforrester @ipullrank @methan777 + Harry Clarkson-Bennett 🔗 searchengineland.com/bloggin…
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Browsers are evolving from passive windows to active agents that think, decide, and act. When that happens, discovery, trust, and marketing itself all change. Here’s what happens when the browser starts doing the work for the user: duaneforresterdecodes.substa…
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duane forrester retweeted
Measuring When AI Assistants And Search Engines Disagree. via @DuaneForrester: hubs.li/Q03PRYJn0 #SEO
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duane forrester retweeted
Measuring When AI Assistants And Search Engines Disagree. via @DuaneForrester: hubs.li/Q03PRVTX0 #SEO
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duane forrester retweeted
Looking for good sources on SEO/AEO news? @chrisgreenseo is maintaining an Instapaper here - instapaper.com/p/6950253 - gems on there a plenty, @DuaneForrester talking about new dashboard KPIs for the AEO era duaneforresterdecodes.substa… and @jonoalderson talking about the new waves of bot traffic (and why technical SEO and content is essential if your website is to become a source, rather than a destination) jonoalderson.com/conjecture/…
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AI assistants and search engines don’t always agree. The good news: you can measure where they overlap and where they diverge. This article suggests the math marketers can actually test. duaneforresterdecodes.substa…
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duane forrester retweeted
Your Brand Is Being Cited By AI. Here’s How To Measure It. via @DuaneForrester: hubs.li/Q03NW80X0 #SEO
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duane forrester retweeted
Your Brand Is Being Cited By AI. Here’s How To Measure It. via @DuaneForrester: hubs.li/Q03NWdCC0 #SEO
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Your content is being cited by ChatGPT, Perplexity, Gemini and Copilot right now. You just can’t see it in your analytics. Here’s how to start measuring AI citations before they become your biggest blind spot: duaneforresterdecodes.substa…
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duane forrester retweeted
2026: When AI Assistants Become The First Layer. via @DuaneForrester: hubs.li/Q03MWr2f0 #SEO
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